Why This Cool-Girl Brand Is About to Blow Up

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(Image credit: AYR)

Big money: Get ready to see lots more of AYR in the near future. As WWD reports, the brand just raised a whopping $5.5 million in funding, and the investor is none other than Dutch Fashion LLC, which owns major brands like Joie, Equipment, and Current/Elliott. "We wanted to grow quickly and well and, to do so, we wanted AYR to have its own dedicated resources and financing," AYR co-founder and CEO Maggie Winter told WWD. Love the brand? Shop AYR for yourself! [WWD]

For a good cause: This weekend, Perverse Sunglasses hosted an event in Los Angeles honoring Special Olympics spokesperson—and gold medalist!—Lucy Meyer. The brand collaborated with Meyer on a pair of limited-edition shades that are available beginning today. The best part? The full proceeds from the sunnies will be donated to a charity of Meyer's choice. Talk about a win-win! Shop a pair for yourself! [Instagram]

Just in: AG has just launched a new capsule collection, dubbed Indigo Knit. Consisting of sweatshirts, dresses, pants, and more, the knit pieces are ultra-comfy while never sacrificing on style. Shop the capsule collection now! [AG Jeans]

Beauty haul: Kylie Jenner just debuted a score of new products for her makeup line in honor of her birthday. There's eyeliner, mini matte lipsticks, and more. Head over to Byrdie to take a peek. [Byrdie]

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.