Nicole Akhtarzad Eshaghpour
Since starting as a fashion intern in 2013, Nicole Akhtarzad Eshaghpour has held several roles at Who What Wear. She is currently editor at large, and in her present work for the site, she focuses on a mélange of shopping content, including her new-arrivals and Trust Me—Buy This columns as well as her weekly Trust Me—Buy This newsletter. Her interest in shopping spans everything from decoding the best luxury investments to discovering on-the-rise brands to trend forecasting, affordable fashion, and more. She holds a business administration degree from USC's Marshall School of Business and has been based in New York since 2017, when she moved from her hometown of Beverly Hills.
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Shop 32 of This Week's Best New ArrivalsBefore all your friends do.
By Nicole Akhtarzad Eshaghpour
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The Easiest Way to Look Cool in Fall 2025 Is to Wear This One TrendChic and polished too.
By Nicole Akhtarzad Eshaghpour
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I Live in NYC, and These Are the 8 Items I See Moms Wear at Drop-OffThe Upper East Side has spoken.
By Nicole Akhtarzad Eshaghpour
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It's True: The Best (Real) Suede Finds of the Season Are From Zara, Mango, and MoreNo need to overspend.
By Nicole Akhtarzad Eshaghpour
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My Official Fashion-Month Street Style Shopping List—Every Bag, Shoe, Jacket, and More I'm Eyeing for FallI just couldn't help myself.
By Nicole Akhtarzad Eshaghpour
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I Could Teach a Class on Buying Jackets—These Are Hands-Down the Best Out There Right NowI wouldn't fail you.
By Nicole Akhtarzad Eshaghpour
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42 Things You Have to See From Zara, Nordstrom, and Net-a-Porter Right NowScrolling made simple.
By Nicole Akhtarzad Eshaghpour
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Sorry to My Closet Full of Black—These 7 Colors Are Winning Me Over This SeasonThey're too good to skip over.
By Nicole Akhtarzad Eshaghpour
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Shop 35 of This Week's Best New ArrivalsGet them while you can.
By Nicole Akhtarzad Eshaghpour
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The Reviews Don't Lie—These Are the Best Leggings on AmazonHands down.
By Nicole Akhtarzad Eshaghpour
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Look Rich and Elegant, But Stay Cheap and Lazy: Here's What to Buy at Zara and H&M This FallI got you.
By Nicole Akhtarzad Eshaghpour
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Your Ultimate Guide for Being the Best Dressed Wedding GuestStress less.
By Nicole Akhtarzad Eshaghpour
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What to Buy for Autumn If You Don't Want to Regret It Next Year (or the Year After)Investments only.
By Nicole Akhtarzad Eshaghpour
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Your Editor-Approved Guide to the 14 Best Brands to Always Buy From NordstromYou can't fail with these.
By Nicole Akhtarzad Eshaghpour
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What to Buy for Fall If You Don't Want to Regret It Next Year (or the Year After)Investments only.
By Nicole Akhtarzad Eshaghpour