Nicole Akhtarzad Eshaghpour
Since starting as a fashion intern in 2013, Nicole Akhtarzad Eshaghpour has held several roles at Who What Wear. She is currently editor at large, and in her present work for the site, she focuses on a mélange of shopping content, including her new-arrivals and Trust Me—Buy This columns as well as her weekly Trust Me—Buy This newsletter. Her interest in shopping spans everything from decoding the best luxury investments to discovering on-the-rise brands to trend forecasting, affordable fashion, and more. She holds a business administration degree from USC's Marshall School of Business and has been based in New York since 2017, when she moved from her hometown of Beverly Hills.
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42 Things You Have to See From Nordstrom, Reformation, and J.Crew Right NowTrust me.
By Nicole Akhtarzad Eshaghpour
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I'm a Pro Shopper—Here's What to Snag From the Designer Sales Before They're GoneSo many steals.
By Nicole Akhtarzad Eshaghpour
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6 Iconic Places to Eat at in NYC This SeasonThe picture-perfect weekend awaits.
By Nicole Akhtarzad Eshaghpour
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All—and I Mean All—the Cool Girls Are Wearing This Knitwear Style for WinterHere's how to style it.
By Nicole Akhtarzad Eshaghpour
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What to Buy From Nordstrom If You Want to Elevate Your Vibe and Your Budget Is $100If that's not a good sales pitch, I don't know what is.
By Nicole Akhtarzad Eshaghpour
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11 Chic Winter Basics You Need for When You Have to Stay Warm But Want to Look CoolShop my favorite versions of each.
By Nicole Akhtarzad Eshaghpour
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Oops—31 Gifts That Were So Good I Ended Up Giving Them to MyselfIt happens.
By Nicole Akhtarzad Eshaghpour
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6 Spring Trends Everyone Will Be Wearing Instead of JeansWill you join them?
By Nicole Akhtarzad Eshaghpour
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From Ages 32 to 62, All the Women in My Family Want These Fall Nordstrom FindsWe know our stuff.
By Nicole Akhtarzad Eshaghpour
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I'm a Pro Shopper Who's Obsessed With Black Coats—These Are the Best for FallAt every budget.
By Nicole Akhtarzad Eshaghpour
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I'm 5'2", But No One Ever Thinks So—Here's What I'm Wearing and Buying This FallPetite women, take note.
By Nicole Akhtarzad Eshaghpour
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NYC and Scandi Girls Are Skipping Their Blue Jeans for This Statement Trend—Shop the BestOur top 10.
By Nicole Akhtarzad Eshaghpour
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42 Things You Have to See From Nordstrom, Shopbop, and Zara Right NowPrepare to fall in love.
By Nicole Akhtarzad Eshaghpour
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What to Buy From Nordstrom If Your Vibe Is Khaite But Your Budget Is $100The category is elevated essentials.
By Nicole Akhtarzad Eshaghpour
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Fall 2024 Is All About Suede, and I Am Too—Shop the Absolute Best Pieces Out There NowI did the research so you don't have to.
By Nicole Akhtarzad Eshaghpour