Nicole Akhtarzad Eshaghpour
Since starting as a fashion intern in 2013, Nicole Akhtarzad Eshaghpour has held several roles at Who What Wear. She is currently editor at large, and in her present work for the site, she focuses on a mélange of shopping content, including her new-arrivals and Trust Me—Buy This columns as well as her weekly Trust Me—Buy This newsletter. Her interest in shopping spans everything from decoding the best luxury investments to discovering on-the-rise brands to trend forecasting, affordable fashion, and more. She holds a business administration degree from USC's Marshall School of Business and has been based in New York since 2017, when she moved from her hometown of Beverly Hills.
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Shop 30 of This Week's Best New ArrivalsThey're good.
By Nicole Akhtarzad Eshaghpour
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Trust Me—Buy These 25 ThingsSorry not sorry.
By Nicole Akhtarzad Eshaghpour
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What to Buy From J.Crew If Your Vibe Is Sofia Richie But Your Budget Is $200Prepare to look chic.
By Nicole Akhtarzad Eshaghpour
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25 Designer Bags Everyone Will Be Scrambling for This FallGet them before they're gone.
By Nicole Akhtarzad Eshaghpour
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Shop 29 of This Week's Best New ArrivalsBuckle up.
By Nicole Akhtarzad Eshaghpour
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I'm 5'2" and Hate Baggy Jeans on Me—28 Pants, Skirts, and Shorts I'd Wear InsteadPetite women, listen up.
By Nicole Akhtarzad Eshaghpour
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The 5 Brands to Shop for Beach Bags That You'll Love and Keep ForeverTrust me on this one.
By Nicole Akhtarzad Eshaghpour
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Shop 29 of This Week's Best New ArrivalsPrepare to be slightly overwhelmed.
By Nicole Akhtarzad Eshaghpour
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11 Highly Specific Things Fashion People Are Wearing to Beat the Heat This SummerHow many do you own?
By Nicole Akhtarzad Eshaghpour
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Linen Weather Is Upon Us—I Found the 45 Best Pieces Out There Right NowYou can trust me.
By Nicole Akhtarzad Eshaghpour
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29 Fashionable Flip-Flops You Can Confidently Ditch All Your Other Sandals ForIf you can't beat them, join them.
By Nicole Akhtarzad Eshaghpour
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42 Things You Have to See From Nordstrom, H&M, and Net-a-Porter Right NowFill those carts.
By Nicole Akhtarzad Eshaghpour
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8 Summer Accessories That Are Already ViralI'll take them all, please.
By Nicole Akhtarzad Eshaghpour
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Elite Dressers Can’t Stop Wearing This Specific Jewellery Trend—You May Recognise It From 2012Don't come at me!
By Nicole Akhtarzad Eshaghpour
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The Controversial Shorts Trend Every Cool Girl Is Wearing This SummerI'm on board. Are you?
By Nicole Akhtarzad Eshaghpour