



Nayiri is Who What Wear's Commercial Strategy Director for Branded Content and is based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10.
The tinned-fish trend is in full effect.
By Jennifer Camp Forbes
I've already heard from at least six satisfied customers.
By Eliza Huber
Did I mention everything is under $150?
By Jennifer Camp Forbes
Get ready for endless compliments.
By Jennifer Camp Forbes
Why not?
By Eliza Huber
No question about it.
By Eliza Huber
This collaboration adds modern updates to classic styles.
By Chichi Offor
Shop my 2025 favorites.
By Allyson Payer