As a fashion editor, I'm always working a season ahead in order to follow trends and It products, and I'm generally always keeping an eye on what the next big thing will be. But when it comes to beauty, I'm a die-hard shopper, and I always turn to the experts for what to buy next. Luckily, I can always run a product by my co-workers (aka Who What Wear's resident beauty aficionados) and fellow content creators when I'm debating whether or not to buy the serum everyone is talking about, for example. This October, I've been itching to stock my top shelf with new products, so naturally, I turned to my friends and colleagues to get some answers.
First things first: I need to keep Macy's open on my browser at all times. The legacy retailer is a gold mine of every kind of beauty product you can possibly imagine, so it's no surprise that so many insiders turn to Macy's to purchase their next must-haves. From cult-favorite hair products to the lip pencil that blew up on TikTok, these products are my favorite beauty experts' top picks for October.
If Aniyah Morinia tells me to buy the under-eye patches, you better believe they're already in my cart. See what the Gen-Z powerhouse is eyeing this month and why she's picking up each of these products.
"Another way to ensure you're spending less time stressing out about frizzy curls is to invest in a good leave-in conditioner. This honey-based leave-in will keep your curls hydrated and fight fall dryness."
"The key to always looking your best and minimizing your beauty routine is to have a solid skincare routine. I love this set from Nudestix. It has a daily cleanser, a moisturizer, and an at-home peel that will make your summer dew last well into the winter."