The Best Fall Products Don't Cost a Ton—Here Are 20 to Prove That

Sponsor Content Created With Macy's

As a fashion editor, I'm always working a season ahead in order to follow trends and It products, and I'm generally always keeping an eye on what the next big thing will be. But when it comes to beauty, I'm a die-hard shopper, and I always turn to the experts for what to buy next. Luckily, I can always run a product by my co-workers (aka Who What Wear's resident beauty aficionados) and fellow content creators when I'm debating whether or not to buy the serum everyone is talking about, for example. This October, I've been itching to stock my top shelf with new products, so naturally, I turned to my friends and colleagues to get some answers.

First things first: I need to keep Macy's open on my browser at all times. The legacy retailer is a gold mine of every kind of beauty product you can possibly imagine, so it's no surprise that so many insiders turn to Macy's to purchase their next must-haves. From cult-favorite hair products to the lip pencil that blew up on TikTok, these products are my favorite beauty experts' top picks for October.


(Image credit: Aniyah Morinia)

If Aniyah Morinia tells me to buy the under-eye patches, you better believe they're already in my cart. See what the Gen-Z powerhouse is eyeing this month and why she's picking up each of these products.


(Image credit: Anneliese Dominguez)

Anna Dominguez, my forever classic L.A. girl, always has staples in her repertoire. Don't sleep on these next five must-haves.


(Image credit: Jasmine Fox-Suliaman)

I can always rely on Jasmine Fox-Suliaman for seriously straightforward, no-BS product recommendations. Here are her favorites. 


(Image credit: Tayla Santos)

If you're a neutrals person, you're going to love Tayla Santos's beauty picks. Find them below, and learn why she's adding each to her cart.

Nayiri Mampourian
Senior Fashion Editor, Branded Content

Nayiri is Who What Wear's senior fashion editor for branded content and based in her hometown, Los Angeles. It all began in 2014 when she landed an internship at the company and never looked back. While she does love writing her fair share of fashion stories, her heart really belongs in the brainstorm room, where she has fun strategizing different ways to create content with our fashion partners so that you engage with the brands you know and love. Her style tends to be more classic (she loves a good black-and-white look with gold accessories), and white pumps are kind of her thing. If she had to pick one person's wardrobe to raid, it would be Rosie Huntington-Whiteley's, and she also has a major obsession with interior design. She's a mom to a 1-year-old baby girl named Sophie, and she fully plans on training her to spot fashion trends by the time she's 10. That's all!