The 11 Arket Buys Fashion People Can't Get Enough of Right Now


(Image credit: Courtesy of Arket)

One of the best things about working at Who What Wear UK is that we have access to a bunch of data about the shopping habits of our readers. Don't worry, we're not judging how much you're shopping at H&M (and, of course, we can't see who's buying what). But we can see which items are flying off the digital shelves, giving us a shortcut to identifying the very best and most popular products backed by you.

Let me tell you, it's fascinating—and looking at this data has resulted in some of my most successful wardrobe purchases (thanks for the tip-offs, everyone). If you're one of our avid readers, you may know we regularly report on the most-wanted items at Zara, to save you having to trawl through the entire site to find those hero items that will inevitably sell out first.

But here, I'm going to share the most recent best sellers from Arket. If you're familiar with the Swedish-based high-street brand, you'll know that it focuses on timeless classics of great quality at affordable prices—what's not to love? There's no wonder, then, that it's a fashion person's haven for wardrobe essentials, and my fellow editors and I shop there a lot. It makes arguably the most perfect white T-shirt of all time, and the same goes for its blazers.

After doing some digging into the best-selling Arket items so far this month (and this year), I was glad to see a lot of my personal favourite classics cropping up again and again, especially the brand's knitwear pieces, which I pull out year after year. Arket has less of a trend-led, fast-fashion approach than stores like Zara, and, thankfully, it restocks its best-selling basics year-round.

Not only are the items below backed by a fashion editor, they're also backed by hundreds and hundreds of other Who What Wear UK readers who have also chosen to purchase them, so you don't have to just take my word for it that they really must be good. Along with the evergreen classics on this list, there's also a few new-in items, like the uber-chic loose cloud jeans and those gorgeous silk trousers that I'm excited to try (and you should be too).

Keep scrolling to see the 11 current best-sellers from Arket…

1. Crew-Neck T-shirt

2. Wool Blend Twill Trousers

3. Curved Bag

4. Silk Trousers

5. Alpaca Blend Jumper

6. Rib Tank Top

7. Jade Cropped Slim Stretch Jeans

8. Wool Blend Blazer

9. Cloud Low Loose Jeans

10. Linen Drawstring Trousers

11. Relaxed Poplin Shirt

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.