Celebrities Have Been Wearing This TikTok-Viral Winter Coat for 5 Years Straight
While the most notable moments in fashion history for me take place on the runways, I'll never forget the day that the Super Puff dropped. Aritzia already had been known for crafting wardrobe staples that last a lifetime at great prices, so everyone I knew was already spending their weekends there finding new pieces that felt ultra-luxe but didn't break the bank. Kendall Jenner was at the peak of her career when she starred in the brand's first campaign in 2017, making everyone flock to Aritzia to try Jenner's new favorite coats for themselves.
Since then, Aritzia has worn the puffer coat as if it invented it. Fans on TikTok have given winter a new name, calling it "Super Puff season" as they prematurely dawn their coats in October for a Starbucks run. The coat is a fashionable take on the once solely practical wardrobe staple, and if it's warm enough to survive Canadian winters, it certainly passes my test. Below, see a few members of the long list of celebrities who have given the Super Puff their stamp of approval.
Whenever an item gets Bella Hadid's attention, people line up in support of it. Seeing her don a Super Puff for a casual day spent around New York City is enough to win me over.
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If you want to get L.A. style, you're going to need to try this puffer coat on for size. I love a layered athleisure look in colder months, and this cropped puffer is the perfect topper.
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An après-ski vibe is right up my alley. For all of the cozy moments to come this holiday season, I'd like to have a Super Puff on hand.
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If you're tired of wearing black puffer coats, I think it's time to give green a chance. It's the perfect neutral that somehow goes with everything.
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The OG Super Puff announcement will forever live in my head rent-free. After seeing this grace Jenner's IG page, the world was never the same.
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As seen on fashion people:
This is a look that I'll definitely be trying out at home.
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Another outfit that I'm dying to copy has to be this preppy, layered moment.
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My coffee runs are officially incomplete until I have a cropped Super Puff right there with me.
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Up Next: And Now, the Under-$150 Bella Hadid–Approved Shoes Every NYC Person Will Own

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
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