Celebrities Have Been Wearing This TikTok-Viral Winter Coat for 5 Years Straight

While the most notable moments in fashion history for me take place on the runways, I'll never forget the day that the Super Puff dropped. Aritzia already had been known for crafting wardrobe staples that last a lifetime at great prices, so everyone I knew was already spending their weekends there finding new pieces that felt ultra-luxe but didn't break the bank. Kendall Jenner was at the peak of her career when she starred in the brand's first campaign in 2017, making everyone flock to Aritzia to try Jenner's new favorite coats for themselves.

Since then, Aritzia has worn the puffer coat as if it invented it. Fans on TikTok have given winter a new name, calling it "Super Puff season" as they prematurely dawn their coats in October for a Starbucks run. The coat is a fashionable take on the once solely practical wardrobe staple, and if it's warm enough to survive Canadian winters, it certainly passes my test. Below, see a few members of the long list of celebrities who have given the Super Puff their stamp of approval.

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(Image credit: Getty Images)

Whenever an item gets Bella Hadid's attention, people line up in support of it. Seeing her don a Super Puff for a casual day spent around New York City is enough to win me over.

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(Image credit: @hoskelsa)

If you want to get L.A. style, you're going to need to try this puffer coat on for size. I love a layered athleisure look in colder months, and this cropped puffer is the perfect topper.

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(Image credit: @jlo)

An après-ski vibe is right up my alley. For all of the cozy moments to come this holiday season, I'd like to have a Super Puff on hand.

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(Image credit: The Image Direct)

If you're tired of wearing black puffer coats, I think it's time to give green a chance. It's the perfect neutral that somehow goes with everything.

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(Image credit: @kendalljenner)

The OG Super Puff announcement will forever live in my head rent-free. After seeing this grace Jenner's IG page, the world was never the same. 

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As seen on fashion people:

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(Image credit: @rubylyn_)

This is a look that I'll definitely be trying out at home.

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(Image credit: @anaasaber)

Another outfit that I'm dying to copy has to be this preppy, layered moment.

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(Image credit: @emmaleger)

My coffee runs are officially incomplete until I have a cropped Super Puff right there with me.

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Up Next: And Now, the Under-$150 Bella Hadid–Approved Shoes Every NYC Person Will Own

Associate Editor

Sierra Mayhew was always destined to work in fashion, but she didn't know it at first. Growing up with no choice but to wear a rotation of school uniforms and activewear, her love for fashion really blossomed when she moved away for college and was able to finally define her very own personal style. Shortly thereafter, she interned at Elle magazine and instantly knew that editorial was for her. After graduating from the University of Notre Dame, she worked for ShopBazaar, contributing regularly to Bazaar.com, and finally made her way to Who What Wear, where she is an associate editor. When she’s not working, you can catch her always trying to catch a flight, rollerblading through New York City traffic, or exploring the latest luxury vintage boutique.