I'm a Beauty Editor—These Are the Amazon Prime Day Beauty Deals I'm Actually Shopping

Microcurrent devices are big news right now, and when we tested Foreo's Bear in our best microcurrent devices review, we were amazed at the results. It uses electrical current technology which helps to lift the facial muscles for a sculpted look—think of it as taking your skin to the gym.

Customer Review: "I’ve spent around £2,000 on face treatments over the course of a few years. However, I can’t really treat my face at home, until I started using FOREO bear. It is very effective and immediately I saw the difference- after just a few days. I use it twice a day for 4 minutes at a time, I never miss using it. It has defined my neck chin and cheekbones."

If you've been thinking of getting an at-home gel kit for a while, then this offer is too good to miss. Inside the kit you get everything you need for gel nails at home, including eight colours. When we put the best gel nail kits to the test, this one came out as one of the very best for long-lasting manicures.

Customer Review: "I was in two minds about buying this and doing my nails myself at home. I'm so glad I did, it's easy to do with a glossy salon finish. I've only had to redo them because of nail growth as opposed to chipping of looking raggy. Would definitely recommend."

So many of my hairstylist friends recommend Cloud Nine, so I've added this to my shortlist. The wide plates mean that styling will be much quicker if you have thicker or longer hair.

Customer Review: "My hair looks as if I’ve just come out of a salon. They glide through your hair and I can do full head of hair within 15 minutes."

Branded content editor Rebecca Rhys-Evans put this hair mutli-styler to the test for our Deep Reviews and she was so impressed. It's a hairdryer and styler in one, with a curling wand, round brush and straightening brush attachment included, which can help you achieve so many chic hair looks. I personally love all of BaByliss's hair tools, so I'm adding this to my wish list.

Customer Review: "This is the best purchase I’ve ever made when it comes to hair dryers. For someone like me with long and thick hair that takes forever to style and dry, this the perfect hair dryer. Fast and near perfect results!"

Tan-Luxe's self-tanning drops are loved by many of the Who What Wear UK team for delivering the most natural-looking glow to the skin without causing breakouts. The beauty of these is that you can mix this in with your regular moisturiser and add more or less drops to tailor your tan to you. Choose Light/Medium for a glow on fairer skin and Medium/Dark for a bronze glow on deeper skin tones.

Customer Review: "I have tried many self face tanning products but this is far the best. So easy to apply as per the instructions and the end result really does look good. Certainly would recommend giving this product a try."

This is one of Amazon's best selling serums (it's been going TikTok viral) and I'm thinking of stocking up while it's on sale. Yes, it does contain snail mucin, but trust me, this Korean beauty-inspired ingredient works wonders for the skin, instantly plumping and hydrating the skin, making it a great hydrating step before you apply your moisturiser. 

Customer Review: "I have been using this for about 3 weeks and I can see and feel a difference in my skin. My skin feels more smoother, pores are smaller, more hydrated and definitely plump. I use it under my moisturizer day and night and have seeing an improvement in my forehead fine lines. I love that it’s scent free. I would recommend letting it sit on the skin for at least 20 seconds before applying any moisturizer. Overall this has been a great buy."

Loved by the likes of Hailey Bieber, Victoria Beckham and many, many makeups artists (I always see this backstage at London Fashion Week), you'd be wise to snap up a tube and try it for yourself. The original formula is particularly amazing for dry skin, leaving it hydrated, nourished and plump. But it's not just a face cream—you can use it as a body cream, hand cream, cuticle nourisher—the possibilities are endless.

Customer Review: "This is my 4th tube. Such an amazing thick cream. I use it over my aveeno. My skin is so sensitive & I’ve never been able to use a cream with a scent before!This is also a great primer."

Those in the know will tell you that this makeup removing balm cleanser is the GOAT. It makes light work of removing even the most stubborn of makeup, and somehow transforms the chore of taking off your makeup into a luxurious ritual and leaves your skin silky soft. You won't regret buying this.

Customer Review: "This has been my favourite cleanser for a long time. Cleans and nourishes the skin at the same time. Lovely scent and leaves the skin super soft and not at all dry like other cleansers on the market."

I credit this as one of the products that dramatically improved my acne scarring after getting my hormonal breakouts under control. I sweep this over my skin three to four times a week after cleansing to help prevent spots, refine my pores and smooth any irregular texture from past breakouts. It's genuinely one of the best products I've ever tried, and I'm so happy to see it in the Amazon Prime Day sale.

Customer Review: "I've held off reviewing this until I had had chance to use consistently for a couple of weeks.I have fairly sensitive skin and had absolutely no issue with reactions from this, it was a good strength. It definitely has kept breakouts at bay and cleared my skin beautifully, I wish it was a little stronger as I think visible results will take time and patience but I'm balancing that with my skin sensitivity.On the whole it's a great product that I'll definitely repurchase, and its way more reasonably priced that some of the available alternatives!"

The Inkey List is already renowned for its effective yet affordable skincare formulations, and this targeted blemish treatment can help prevent and clear breakouts. It's also a great ingredient to weave into your routine if you want to fade post-acne scarring.

Customer Review: "I’ve been using this for over a month now and it really does work. I put it on if I have a spot before bed and the next day it’s either gone or not noticeable! Good value for money."

Everyone needs a tube of Eight Hour Cream in their life—trust me. It can be used for just about everything—as a long-lasting lip treatment, a cuticle moisturiser, to tame brows into place, on cuts and grazes—the list goes on and on.

Customer Review: "I've been using this product for the past 6 months. I run out about once a month and it's the only product I will absolutely always replace. It's super moisturising—I tend to do my skincare routine at night and I finish off with applying this to my face before bed. When I wake up in the morning, my skin is super glowy and radiant. I wasn't expecting it to be red/orange, but the colour doesn't show up on the skin."

Medik8 does some of the most effective skincare out there, so you can imagine my delight when I saw the Vitamin C Radiance Serum in the Amazon Prime Day sale. If your complexion is feeling a little dull, this is the product you need.

Customer Review: "Glowing glowing glowing nourished skin. Just love this."

After going TikTok-viral last year, Color Wow's Dream Coat Supernatural Spray is a must-try if you haven't already discovered just how great it is. I have frizzy, coarse hair that often gets worse during the rain or humidity, but this acts like a waterproof barrier to leave your hair smooth and sleek. You saturate your hair with it while wet and then blowdry in to activate, and the results are game-changing. It also lasts between 3-4 shampoos.

Customer Review: "Bought the dream coat after recommendation from a friend. Who like me has naturally dry, course, thick, wavy hair.My hair looks great for an hour or so after styling, but once moisture and a slight breeze get to it, it's back to square one.Used the dream coat once and was amazed by the results. My hair stayed sleek glossy and straight, even at the end of an evening out.My hair stays sleek with no signs of frizz for days, there is no heaviness or greasiness to my hair , it feels so natural.I'm amazed as nothing has ever worked before in the past.I'm so impressed I'm going to buy the shampoos too."

This is another Ouai favourite of mine that's currently in the Prime Day sale. Not only does it smell absolutely incredible (it's scented with the brand's North Bondi fragrance, which smells of refreshing citrus and musk) but it leaves wavy or curly hair with the most amazing beachy texture and definition.

Customer Review: "This item is amazing. I have curly hair. If I don't use the correct products it makes my curls look more like waves, however this product so far has helped my hair, I've been using it for about a week and it's amazing. It's super light, it smells great and you don't have to spray so much on your hair."

Trust me—nothing compares to this scalp and body scrub. It gently buffs away dead skin, leaving limbs silken and your scalp flake-free and refreshed. And the chic minimal packaging will instantly make your bathroom feel more luxe.

Customer Review: "This product made my skin smooth and it smells like an expensive perfume. I did not need to use much to get the desired result. The price is well justified."

Junior beauty editor, Grace Lindsay, swears by this hairbrush for keeping her hair smooth and damage-free. The unique soft-flex teeth means that this brush will glide through both wet and dry hair, helping to reduce breakage.

Customer Review: "I have thick, wavy hair and struggle to find brushes that suit my hair. I love this brush as it glides through knots with ease and still leaves my waves looking really nice."

This is one of the only concealers for dark circles that I've tried that really works. In fact, people love it so much that I can never find this in stock in my local store, so I'm stocking up on a couple on Amazon.

Customer Review: "I have tried many concealers but they all cake around my eyes, this doesn’t, it applies lovely and stays on all day, I bought it for dark circles and it covers them perfectly. Can even use it on its own as I usually do because it blends into my skin tone nicely."

I've lost count at the amount of times I've gone to buy this TikTok-viral mascara in my local drugstore, only to find the shelf totally bare (no doubt down to the TikTok girlies). So thankfully, it's in stock on Amazon in the Prime Day sale. This mascara stretches lashes to their full length and volume potential with long-lasting curl. If you're thinking about it, my advice would be to swipe up this deal before it sells out.

Customer Review: "Really nice smooth applying mascara. Enhances my already long eyelashes which is amazing. No need for any touch ups and can sometimes be difficult to remove but more than happy with the product so no complaints at all. Will definitely buy again."

If you're anything like me, you might be well overdue a new makeup sponge—this is your sign to refresh yours too. It's important to replace them regularly as they can harbour bacteria which can contribute to breakouts, even if you are washing them often by the way. This pack of two is a great deal.

Customer Review: "My favourite beauty blender, in fact the only brand I will use. I've tried several others and in my opinion none of them compare. This is soft, feels nice on the skin, puts makeup on lovely, easy to clean. Just overall really good."

Ouai's scented hair care became so popular that Ouai brought out perfume versions, and honestly? This perfume gets me so many compliments (it's become huge on TikTok) and I'll be taking this travel-sized vial with me on holiday and for top-ups on the go. You can also get a travel-size version of Melrose Place too, which I'm tempted to try next.

Customer Review: "Smells so good got a lot of compliments on it!"

All the best sleeps I've had have one thing in common: this pillow mist. Seriously, it makes such a difference to the quality of my sleep, helping me to drift off quickly and awake feeling far better rested. I've just run out, so I'm adding this set to my basket, which contains a full-size pillow mist and a Stress Check Roll-On for on-the-go relaxation—perfect for travelling this summer, too.

Customer Review: "Lovely smelling spray and is really relaxing. I tend to fall asleep much faster when I have used it."

I've had this hand soap in my kitchen for the past couple of months and I'm in love—it gives Aesop vibes on a more affordable price. Not only does it elevate the sink in my rented kitchen, but the smell is incredible— the sweet orange, cedarwood and sage fragrance turns washing your hands into a luxurious ritual. Trust me, you won't regret buying this, and the generous bottle size will last a long time. Better yet, if you end up loving it as much as I do, the brand also offers refills. 

Customer Review: "Discovered this at a spa in Scottsdale, came home and immediately ordered some for my guest bathroom. Everyone comments on the wonderful aroma. Not flowery, it’s suitable for men or women. A little pricey, but worth for a small luxury touch at home."

Ask any beauty editor what their go-to milky pink nail polish is, and nine times out of 10 they'll say OPI Bubble Bath. It's become one of OPI's most iconic shades (it practically paved the way for the "clean girl" nail trend) that suits everyone. It has a sheer consistency that can be layered for a more opaque result, but I love the understated look one coat provides. Plus, it's long-wearing and ultra-glossy.

Customer Review: "I love OPI, it is easy to apply, dries quickly and lasts nearly two weeks - through dishes and housework. My nails are also in great condition. I use the base and top coat as well. This colour is a good modern pink that goes with everything and I think it would look amazing on all skin tones."