These Are the Beauty Deals I'm Shopping In October's Prime Day Sale

Buckle up. Amazon Prime Day is coming back for a second time this year (the October Prime Day sale is rumoured to take place on the 11th and 12th of October this year) and if you're looking for the best beauty deals, then you have come to the right place. From the best beauty tools through to cult products that come with a substantial saving, I'm sharing my Amazon Prime Day beauty wish list with you, which has all the deals and discounts that are actually worth shopping.

Much like any sale event, it can be easy to get swept up in the hundreds upon hundreds of deals to be had. With so much choice available, it can be tricky to navigate which beauty products are really worth buying when they're discounted. So I've rounded up the best beauty products available on Amazon for 2023 that come Who What Wear–approved, and we're hard-to-please people, FYI.


(Image credit: @emmahoareau)

What is Amazon Prime Day?

Prime Day is an annual event that takes place exclusively for Amazon Prime members. You can expect to find premium beauty items discounted, making it a great way to top up on your haircare, skincare, makeup, and wish list investment items such as styling tools and facial devices.


(Image credit: @emmahoareau)

When is Amazon Prime Day 2023?

The second Amazon Prime Day is rumoured to be taking place on the 11th and 12th of October, so if you want to get yourself a beauty bargain, shopping on these dates is a must. You'll save money on your favourite beauty products that you want to stock up on as well as those bigger investment buys that have been on your wish list for a while.

When Does Amazon Prime Day 2023 End?

It's still TBC, but we've heard the deals will end at midnight on the 12th October 2023.

Ready to shop? Scroll on ahead for the best Amazon Prime Day 2023 beauty deals that come beauty editor-approved.

The Best Beauty Products Available on Amazon and Available to Shop Now

Next Up: I'm a Beauty Editor—17 Staples I'd Put In Your Basket If We Went Beauty Shopping

Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.