I am a girl who lives in neutrals all winter long. When fall begins, I happily slip into a minimal color palette. However, post–Memorial Day, all I can think about are bright and fun colors. I'm looking for bold dresses and accessories to make my style feel extra fun, and I love mixing and matching to create unexpected color combinations. That's why I've had my eye on the streets of New York. What am I in search of? The hottest color trends for this summer, of course.
I dared myself to narrow it down to the top three colors, and while it was a hard decision, I'm telling you that these colorways truly are standing out among the crowds right now and have gotten me extra compliments! If you're having a fashion-person summer, you need to take a look at the pieces I found at Zara, H&M, and Nordstrom that are in these fun colorways.
Blame it on the new Barbie movie or the cultural movement of embracing ultra-femininity, but pink is back and just as hot as it was during the peak of 2003. Whether you choose to wear baby pink, hot pink, or something in between, this color deserves to have a comeback in your wardrobe (if it hasn't already yet).
Shop the color trend:
Pink bikinis never fail me.
These pants are viral for a good reason.
I'm throwing shirts like this over everything I wear this summer.
The slip dress of my pink Barbie doll dreams.
I just got this tote, and I'm obsessed with it.
Yes, the Skims dress even comes in pink.
This looks 10 times more expensive than it is.
BRB, currently living in cotton poplin.
Red feels like the new kid on the block right now, and I'm all about it. This bright colorway was the star on and off the runways at the most recent fashion week that I attended. Subtle pops of red came through with the use of accessories, tights, and statement dresses. If you want your outfit to scream 2023, give red a chance.
Shop the color trend:
An oversize dress feels like wearing a walking blanket.
The most flattering daytime dress I own.
Summer layers give East Coast vibes.
It's the texture for me.
I recently discovered Faherty and am still obsessed.
Ruching is such a flattering swimsuit texture.
I love a belted one-piece.
A top that will make getting dressed for dinner that much easier.
Simply chic.
The antithesis of color will always hold weight in this world, so don't forget about your neutrals. A color palette that was once reserved in my wardrobe for dreary winters has picked up for summertime, and I'm wearing it loud and proud. Nothing says sophistication like an oatmeal-inspired outfit.
Shop the color trend:
Nude ballet flats are perfect if you're after the French-girl aesthetic.
Already in my shopping cart.
An easy top to throw on for any occasion.
I have seen so many people wear these wrap skirts, and I'm low-key obsessed.
This is the matching set that you can wear in more ways than one.
Shell jewelry is huge this summer.
There's something to be said about the power of a classic strapless dress.
Mesh ballet flats are trending right now—act fast.
I'm getting so many styling ideas from this outfit.
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Kendall Jenner Just Wore the New Color Trend That Looks as Expensive as CamelFollow her lead.
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Bring on the Compliments—30 Dresses That Are on Sale and Ready to Turn HeadsSo many gems, so little time.
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5 Elegant Sandal Colors You're Going to Want to Own This SummerNo neons here.
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Madewell, J.Crew, and Banana Republic Are Hosting Big-Deal Sales RN—Do Your WorstAnd do it fast.
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I Want an Elegant Spring Wardrobe—These 32 Nordstrom Finds Have My AttentionElevated finds inside.
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Fashion People Are Fawning Over This Buttery Color Trend for SpringJacquemus approved.
