I Spy the 3 Hottest Color Trends for Summer at J.Crew, H&M, and Nordstrom

I am a girl who lives in neutrals all winter long. When fall begins, I happily slip into a minimal color palette. However, post–Memorial Day, all I can think about are bright and fun colors. I'm looking for bold dresses and accessories to make my style feel extra fun, and I love mixing and matching to create unexpected color combinations. That's why I've had my eye on the streets of New York. What am I in search of? The hottest color trends for this summer, of course.
I dared myself to narrow it down to the top three colors, and while it was a hard decision, I'm telling you that these colorways truly are standing out among the crowds right now and have gotten me extra compliments! If you're having a fashion-person summer, you need to take a look at the pieces I found at Zara, H&M, and Nordstrom that are in these fun colorways.
Blame it on the new Barbie movie or the cultural movement of embracing ultra-femininity, but pink is back and just as hot as it was during the peak of 2003. Whether you choose to wear baby pink, hot pink, or something in between, this color deserves to have a comeback in your wardrobe (if it hasn't already yet).
Shop the color trend:
Red feels like the new kid on the block right now, and I'm all about it. This bright colorway was the star on and off the runways at the most recent fashion week that I attended. Subtle pops of red came through with the use of accessories, tights, and statement dresses. If you want your outfit to scream 2023, give red a chance.
Shop the color trend:
The antithesis of color will always hold weight in this world, so don't forget about your neutrals. A color palette that was once reserved in my wardrobe for dreary winters has picked up for summertime, and I'm wearing it loud and proud. Nothing says sophistication like an oatmeal-inspired outfit.
Shop the color trend:
Up Next: I'm Pretty Confident That These 31 Nordstrom Items Will Sell Out by August

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
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