The £46 Zara Dress That Broke TikTok Is Back in Two New Colours

There’s no doubting that social media has changed the way we shop—we talk about it every day on Who What Wear, after all—and TikTok is bringing its own wave of shopping influence, serving up trends reactively and on loop. The latest piece to sweep the platform? A Zara dress.

Costing £46, Zara’s gorgeous pink satin dress, complete with a midi hemline, spaghetti straps, and an intricate cut-out back detail, was always going to be a winner. It didn’t take long for it to sell out. But if you missed it, rest assured it will make a comeback very soon. (More on that later.) For now, let’s focus on the commotion it caused on TikTok. The dress has been trending on its homepage for days, with more influencers than I can count spotlighting it to their followers.


Trying out @ZARA ‘s viral pink dress #outfits #zarapinkdress #zarahaul #zara #outfitideas #viraldress #fashiontiktok #fashionfavorites #fashionhacks

♬ som original - 🦢

What I love most about TikTok content creators is that they’re more candid in their reviews, whether that’s a review of a recipe they’ve tried or a Zara dress they’ve just bought. So naturally, I was keen to see what they had to say about it. 

"I saw it, and I have a wedding coming up in March, and I thought it would be perfect... It’s so good... It’s giving How to Lose a Guy in 10 Days, but pink,” said one TikToker. "Overall, the dress is absolutely stunning, but if you have a larger chest, I recommend trying it on before you purchase,” said another. 



♬ Jungle - Emma Louise

This dress is proving to be a huge talking point on the platform, so it’s little wonder it sold out in the blink of an eye. However, our Zara insider has told us the dress will be restocked this spring, and the best way to find out when is to sign up for the brand’s email notifications ASAP. You can do that below.

However, over the weekend, I noticed the brand has just released the gorgeous dress in a brand new shade—on-trend lilac. And it looks like a beautiful, emerald green is also coming our way soon. Again, the best way to find out when it lands is by way of an email notification. We’ve already signed up for ours. 



Next Up: Midi Dresses Were Made for Spring— Here Are 25 We're Obsessed With Right Now

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.