I've Worked in Fashion for 10 Years—Here's Everything I Want to Buy Now
If I had to guess the total number of minutes I've spent in my career online shopping, whether for work or for personal, I have to imagine the number may be around six bajillion. It’s what I do all day every day, so you can bet I’ve formed some opinions on the best retailers, brands, and trends out there. So, just for fun, and because I thought you might enjoy it too, I put together my current wish list of the items haunting my online shopping carts. Since I can’t possibly buy them all, go ahead, take a scroll, and shoot me a DM about what I should pull the trigger on. Won’t you be my shopping enabler?
Under-$100 Funsies
Slime watch 2018. Are you watching?
Under-the-Radar Brands
This super-new Los Angeles brand only offers three products. I have my eye on this super-deep plunge, all the better to show off my new long necklace with.
Some Super-Strong Outerwear
Just a Strong, Passionate Need
Don't let me hold you back—you can mix and match the charms! Next up: Check out the $33 pants I wore for 72 hours straight.
Kat Collings has over 15 years of experience in the editorial fashion space, largely in digital publishing. She currently leads the vision for editorial content at WhoWhatWear.com as the site's editor in chief, having risen through the editorial ranks after joining the company in 2012. Collings is a Digiday Future Leader Awards nominee, was named Buzzfeed's best fashion Instagram accounts of the year, and is a member of the CFDA Awards Fashion Guild. Prior to Who What Wear, Collings worked on styling projects for brands such as Vogue, Teen Vogue, Lucky, and Oliver Peoples. She graduated from UCLA with a BA in communications and calls Los Angeles home.
-
It's Officially a Butter-Yellow Summer—27 of the Chicest Finds at Zara, Nordstrom, and J.Crew
Fashion people love this color trend.
-
This Nordstrom Rack Sale Has So Many Cool-Girl Essentials—These 25 Finds Are the Standouts
An extra 20% off? Yes, please.
-
The Classic Hero Piece That Fashion People Reach For All Summer Long
Something for every personal style.
-
I've Lived in NYC, L.A., and Boston—Here's Everything I Think Is Chic for Summer
Shop the highly curated list.
-
The Perfect $16 Tank Top and More Zara Items I'm Texting Everyone I Know About
Elite finds.
-
The 30 Items That Will Define Style in Summer 2025
Gotta catch 'em all.
-
Linen Pants! Full Skirts! Long Shorts! Zara Has Every Single Chic Bottoms Trend—40 Picks That Are Worth Your Attention
Good luck picking just one.
-
27 Crochet Pieces From Zara, H&M, J.Crew, and More That Scream Cool Girl
You'll wear these on heavy rotation.