5 Winter Color Trends Every Fashion Person Is Wearing in 2024
When I think of winter fashion, I think of fashion people gravitating toward warm neutrals among a sea of everyone else wearing typical black coats. In the rush to feel as warm as possible, comfort comes first, and that occasionally means that the concept of wearing color goes out the window.
I’m on a mission to make things different this year by adopting some bright and fun colors. I did a lot of scrolling to discover the best color schemes from the fall 2023 runways and also snuck in some options that ruled the spring 2024 runways for early adopters, and these common themes must be noted. Below, find the five winter color trends every fashion person will be wearing in 2024.
This fall, striking shades of red pulled every neutral lover out of their shell. People were adopting this bold pop of color like no other. In winter, I think the fashion crowd will find themselves wanting something a bit deeper and gravitating toward oxblood accessories and staples.
Shop the color trend:
Green is another color that took the world by storm and was on everybody faster than lightning. Winter is a bit more subdued, so instead of the Bottega Kelly green that we’ve all come to know, try wearing these light-green shades that remind me of olive oil. Sophistication at its finest.
Shop the color trend:
Being a working woman has never been cooler, and whether you work in an office or out of your own kitchen, you’ve got to have a look at the fashion industry’s newfound appreciation for workwear in all forms, especially when it comes in gray. Corporate girlies, unite.
Shop the color trend:
This bold shade of purple has been associated with royalty since BCE years. Since it’s a less popular colorway right now, wearing it shows everyone that you have a love for fashion. I love mixing and matching this colorway with other bold hues.
Shop the color trend:
Okay, okay. I know I said this list was for colorful trends, but black has a chokehold on me right now, and it deserves a mention. When styled right, it steps away from the aforementioned "boring black coats" and feels like a moment. The number of ways to put together an all-black outfit is endless, so don’t worry if your closet is filled with only black pieces. All-black looks are an easy way to make a statement, and if you want to look like a real New Yorker, it’s a go-to.
Shop the color trend:
This post was published at an earlier date and has since been updated.
Sierra Mayhew was always destined to work in fashion, but she didn't know it at first. Growing up with no choice but to wear a rotation of school uniforms and activewear, her love for fashion really blossomed when she moved away for college and was able to finally define her very own personal style. Shortly thereafter, she interned at Elle magazine and instantly knew that editorial was for her. After graduating from the University of Notre Dame, she worked for ShopBazaar, contributing regularly to Bazaar.com, and finally made her way to Who What Wear, where she is an associate editor. When she’s not working, you can catch her always trying to catch a flight, trying the latest fitness craze in New York City, or exploring luxury vintage boutiques.
-
Kate Middleton Paired 2024's Two Biggest It Colors With Winter's Most Coveted Shoe Trend
She's the definition of seasonally appropriate.
By Allyson Payer
-
Forget Black—Fashion People Are Buying Leather Jackets in This Rich-Looking Color Instead
Follow in their footsteps.
By Nikki Chwatt
-
Emily Ratajkowski Wore the Shoe Color People Used to Never Wear With Black Pants
It's chic now.
By Allyson Payer
-
Espresso Brown and Merlot Red Are Everywhere—These Are the 41 Best Pieces
The colors of the season.
By Caitlin Burnett
-
Kendall Jenner Just Ditched Her LBDs in Favor of This Expensive-Looking Color Trend
A perfect choice for Paris.
By Eliza Huber
-
The Trending Fall Color That Celebs, French Women, and Fashion Editors Are Suddenly Into
Serene and sophisticated.
By Nikki Chwatt
-
31 Elegant Items I'm Shopping in Fall's Biggest Color Trends
Stunning hues ahead.
By Grace O'Connell Joshua
-
3 Very Elegant Color Trends Kendall Jenner Has Tried Since Going Blonde
Take note, blondes.
By Natalie Munro