13 Cult Buys You're Going to See Everywhere This Winter

No matter how hard we as individuals try to curb our consumption of fashion, each season, there still seems to be endless new products available. Even if you prefer to shop second-hand or via rental, there’s always an array of new trends to try and so many pieces to choose from. Knowing which items are the most important, most stylish or most worthy of your money can be difficult, and the whole process of searching is overwhelming. However, it’s also true that each season, there are a number of standout buys that are better than the rest—items that impress instantly and are usually picked up on by industry experts before the season has even really started—which is what we’re here to discuss today: the winter 2022 cult buys. 

When you hear the phrase cult buys, you may well immediately think of expensive designer items, like the It bags of the Noughties. But here at Who What Wear, we know modern cult buys can come from anywhere, across any price point (especially since the rise of social media and the power of platforms like TikTok). Looking at fashion’s most-wanted pieces for the season ahead, there’s everything from high-street heroes to designer investments. But they all have one thing in common: In 2022 (compared to, say, 2002) cult buys have clearly become less about fleeting, trend-led items and more about pieces that will hold their value over time.

Yes, owning any one of the items below will allow you to show off your sartorial prowess during the months ahead. But these are classic pieces you’ll enjoy pulling out next winter as well. From Levi’s jeans to Max Mara coats, 2022’s cult winter buys look back as much as they do forward—with key industry players (the ones endorsing these cult buys) looking for styles that have already proven they make smart, timeless purchases. 

So keep scrolling to see (and shop) the thirteen items we’ve pinpointed as being the most sought-after buys of winter 2022. Expect to see them all over the streets and your social media feeds, at least until next spring takes hold…

1. UGG BOOTS

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(Image credit: GETTY; @raeannlangas@modedamour)

Yes, they're back. Yes, we want a pair. Blame it on Bella Hadid and countless influencers who just make them look so darn cosy. Good luck finding a pair in stock (hint: I've linked some below). 

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2. PRADA TRIANGLE BAG

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(Image credit: @fakerstrom)

A 2022 update to the ever-popular Prada handbag that I've already seen on the arms of the best dressed people I know. 

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3. ARKET CABLE-KNIT JUMPER

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(Image credit: @naaomiross@_jessicaskye)

Back in stock for another year and just as popular (and expensive-looking) now as it was last winter. 

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4. LEVI'S BAGGY DAD JEANS

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The looser-denim revolution shows no signs of slowing down. This are the pair to own for a perfectly slouchy look. 

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5. REFORMATION CARDIGAN

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(Image credit: @lucywilliams02)

This cosy cardigan has been an instant hit with influencers and editors alike, and as predicted, it's already selling out fast.

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6. COS COAT

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This seriously expensive-looking design has (unsurprisingly) already sold out. But it's been so popular within the industry I couldn't not include it in this list. Word on the street is that some sizes keep dropping back in stock, so check back regularly and you might get lucky (or invest in Raey's similarly gorgeous style instead). 

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7. ISABEL MARANT FLEECE

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(Image credit: @emmarosestyle@alexachung)

When Alexa Chung wears it, you know it's probably going to become a cult buy. Et voilà. 

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8. ADIDAS TRAINERS

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Adidas Samba trainers are so popular right now (thanks to a slew of celeb sightings) they're darn near impossible to find in stock. But the brand's monochromatic Gazelle's are similarly ubiquitous and a little easier to pin down. 

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9. MAX MARA COATS

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(Image credit: @fakerstrom@_jeanettemadsen_)

Whether you're team Teddy, or prefer the sleeker Madame, you can be certain a Max Mara coat will be the coolest you own way beyond this winter. 

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10. BY MALENE BIRGER MAXI SKIRT

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(Image credit: @deborabrosa@sylviemus_@monikh)

A brand we've always had on the back burner for beautifully timeless staples is having a moment right now, especially the bouclé knitted skirt (and matching jumper). 

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11. ZARA SHEARLING JACKET

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(Image credit: @sophie_murraayy; Zara)

Zara's shearling jacket is another item that's been restocked for another year, proving it's certainly not a flash-in-the-pan buy. This year, TikTok has picked up on its greatness, so you can expect it to sell out once again. 

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12. SAINT LAURENT SLINGBACKS

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Saint Laurent's slingbacks are still the most coveted pair of designer shoes, and you can expect to see those who have already invested wearing them all winter with party outfits as well as jeans. 

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13. MANGO LACE TROUSERS

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You might be surprised that a pair of see-through trousers has taken off—so is the power of mega influencer and French girl Camille Charrière. The lace trousers from her latest collab with Mango have just sold out, so sign up for restocks online. Or if you can't wait, try the trend with this similar pair from Ganni

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Up Next: Our Epic Guide to the Best Christmas Gifts for Women, Whatever Your Budget