This $50 Coat Will Go Viral This Winter



I basically predict fashion trends for a living, spending a shocking amount of hours scrolling through my favorite Instagram accounts so I can share them with you here. I get weirdly competitive about identifying on-the-cusp trends right before they blow up; it's practically an art form at this point. So when I tell you one winter coat trend is about to viral, that's because I've researched it to no end.

The trend I'm talking about right now is teddy coats, sometimes known as faux-shearling or faux-fur coats, and as you'll soon see, Instagram's coolest It girls are already hopping on board. They're proving that the cozy jacket is the perfect way to add a unique element to any winter outfit, and they're favoring styles in neutral shades of brown, tan, and black for maximum versatility.

Not only is this a trend we're really excited about (maximum coziness and style—sign us up), but you can score a version of winter's biggest trend for just $50 from our Who What Wear collection at Target. Get inspired by how the fuzzy coat is styled on Instagram below; then shop our affordable version and more perfect outerwear ahead.