Inside Our Epic WWW10 Experience

We’re sure you’re familiar with how to do a BIG birthday. It’s just not one celebration—it’s something that’s epic, spans days, and becomes an event everyone talks about for a long time to come. So naturally, for our 10th birthday, Who What Wear is keeping the celebrations going for a while—10 days to be exact.

While the WWW10 Experience officially opened its doors to the public yesterday, they’ll remain open until November 13. In other words, there’s no excuse not to round up your crew and head over there to explore our very own pop-up museum dedicated to all things style within the last decade, complete with shopping experiences from Neiman Marcus.

Need a little more incentive? We've got a ton below, as well as your inside peek at what to expect when you visit the WWW10 Experience for yourself.

Scroll down, and then text your friends, "Plans today?!"

Photo:

BFA

Do you remember every pair of It shoes you've loved in the last decade? We do. Let's take a walk down memory lane, shall we? One of the cool parts about this exhibit is you can actually shop some of our favorite shoe silhouettes on an iPad right there—all from Neiman Marcus.

 

Photo:

BFA

Yes, these are in fact Nicole Richie's favorite pairs of sunnies from the last 10 years on display within our retrospective. Also, words to live by.

Photo:

BFA

Together with J Brand we've also got a section dedicated to the one fashion staple that only gets better with age: denim. Also, can you say Instagram gold?

Photo:

BFA

Don't miss our partnership with Marc Jacobs Beauty for a chance to win a free Velvet Noir mascara. The first five guests each day who take and post a photo to their Instagram account using the Marc Jacobs beauty photo booth will take one home. Plus, everyone else can visit a Marc Jacobs Beauty artist who'll be on-site daily for touch-ups.

Photo:

BFA

What would a Who What Wear birthday celebration be without an in-person peek at our latest collection for Target?

Photo:

BFA

The popularity of street style has only skyrocketed over the last 10 years. Here we've revisited its beginnings and the photographers who are responsible for propelling the trend.

There's still SO much more to explore. Visit the WWW10 Experience, open November 3–13, from 10 a.m. to 4 p.m. daily, at 8441 Melrose Place in West Hollywood. See you there!