7 Reasons You Need to Know About New Label Off-White

Kanye West loves to talk about his “family”. Not just Kim Kardashian and North West—but the people he surrounds himself with. Since 2002, Virgil Abloh has served as West’s Creative Director, advising on everything from merchandise (yes, those Yeezus tees) to stage design. Abloh is now making a name for himself away from West, with his own menswear and womenswear line Off-White C/O Virgil Abloh.

Off the back of Abloh’s first womenswear presentation in Paris last month, Racked dug deep into his history. With a backer like West, we expect big things. Keep scrolling for our top seven reasons why you should have Virgil Abloh and Off-White on your radar, then shop our favourite pieces.

What do you think about Off-White? Is it here to stay? Let us know in the comments below!