These 30 Products Went Viral on TikTok This Year, and They're Worth the Hype


(Image credit: Courtesy of Acne Studios; New Balance; Ulta Beauty; Sephora; Amazon)

It's no secret that in the past few years, TikTok has blown up as the top social media app to go-to for discovering trends and simply finding enjoyable content. I hate to admit it, but the app has even affected the way I speak. (If you visit the Who What Wear offices, you'll hear various TikTok sounds being used casually in conversation.)

It's also drastically changed the way people shop, with the algorithm giving everybody—not just those with a large amount of followers—a space on the For You Page to share their product recommendations. Stores have even started to put together TikTok sections so customers can find viral products easily when shopping.

The power of the app is real, and there are many product gems that have made it to the app this year. Some we already love here at Who What Wear and they ended up quickly making it to the masses, and some were even new and intrigued us editors just the same. Hundreds of products have gone viral on TikTok's algorithm in 2021, but below, I rounded up the 30 that are worth the hype. 

Next, These 7 Shoes Will Elevate Every Outfit You Wear This Winter

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.