Treating Yourself? What to Buy From the New Designer Collections Before They Sell Out
We're officially at that point in winter where we're no longer shopping for the current season (or weather) but instead have our eyes—and wallets—set on all things spring. With new designer collections dropping and the next wave of trends solidifying, I may be dressing for temperatures in the thirties, but if I’m buying anything new, you can bet it’s for the months ahead.
As I do at the start of every fashion season, I recently did a deep dive into what I predict will be the luxury It items of S/S 25. Spoiler alert: There are many. But today, we're highlighting 30 pieces I know are headed for sellout status—fast. From bags and shoes to jackets and skirts, the new-collection pieces you'll want to know about first are all below. To see every item and brand that made the cut, just keep scrolling.
I don't think anyone understands the chokehold these Sardine sunglasses have on me.
It's reversible, so you get two belts for the price of one!
Rosie Huntington-Whiteley is a fan.
Are these the next viral Saint Laurent shoes?
I love that it has a long strap for wearing crossbody or on the shoulder, too.
I'm crowning bowling bags as the next big trend.
The matching skirt isn't half bad, either.
Gotta love the leopard.
This will be hard to get your hands on, but where there's a will, there's a away.
Oh, and there's a matching miniskirt!
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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