This Summer, I'm Most Excited About Wearing This '70s-Style Print
Rarely a season goes by without the '70s influencing our wardrobes. Last season, we saw the reintroduction of platform shoes. Denim has also felt the impact of the decade's style with flared jeans making a surprising comeback for the foreseeable future. The other trend that's returned thanks to the '70s? Vintage floral prints. To get better acquainted with what this means, all you need to know is that this pattern often falls under the following category: gaudy.
Lucy Williams wearing Prada trousers
But don't let that put you off. While I'm not immune to the allure of minimalism and all its elegance, there's no denying it can get a little repetitive. With the S/S 20 trends being big for sleek lines, I'm excited to see at least some fun prints being big for the warmer months. The flowers are either oversized or tiny and come in colours that are often clashing with browns, reds and yellows grouped together or greens and purples.
The designers and brands embracing this trend into their collections include Marc Jacobs, Faithfull the Brand and Prada. An added bonus of this trend is that it's easy to shop real vintage pieces too. Dresses are the easiest way to wear the look, but I've also got my eye on some trousers.
All you need to do is keep scrolling to see where to find the best vintage floral prints today.
Next up, the biggest S/S 20 fashion trend you need to know.
This piece was published at an earlier date and has been updated.

Elinor Block was one of the earliest team members of Who What Wear UK, starting her tenure working across both Who What Wear and Byrdie, which were owned by the original parent company, Clique, at the time. Her specialism in fashion and beauty established her multifaceted role as Assistant Editor, which she developed over six years from 2016 to 2022 to become Deputy Editor. She is now the Head of Editorial at fashion tech company Drest.