45 Valentine's Day Gift Ideas That Will Impress, Whatever Your Budget


(Image credit: Courtesy of Rixo Valentine's Collection)

While it can be easy to dismiss Valentine's Day as a holiday that is only cherished by flower and chocolate companies, it's worth remembering that at the crux of it is a celebration of the good stuff: love. No matter what, we can't help but love love here at Who What Wear, and whatever that means to you—romantic, platonic, or even self-love—if you're thinking of celebrating with a gift, the big day is just around the corner, so it's time to start thinking about it.

Don't worry, though. As your resident shopping expert who knows what's on offer out there better than I know my own Valentine, I'm here to help. It can be an arduous task, even for the most romantic of us, scrolling through the hoards of average and downright cheesy gifts to find the ones that they'll actually love. The gifts that say romance and thoughtfulness rather than something throwaway. A great Valentine's Day gift idea is always a little indulgent, something they wouldn't get for themselves. Whether that comes in the form of more affordable, classic iterations like chocolates and roses, something a little different like an Instax camera to snap your memories together, or a luxury investment like that Bottega bag they've been wanting for months. I mean, let's face it, nothing says I love you this much better than a Cartier watch

Below, you'll see that I've trawled the internet to find the very best Valentine's Day gift ideas for 2023's celebrations. From perfect "just a little something" gifts to grand gestures that will blow them away, there's something here to suit every budget and relationship, for everyone and all are guaranteed to elicit a smile (maybe even something more…). Keep scrolling to see and shop Valentine's gifts the Who What Wear team will be buying, or would love to open on February 14th.

Best Gifts Under £50

Best Gifts Under £100

Best Gifts Under £250

Best Gifts Under £750

Best Luxury Gifts

Next: 12 Lesser-Known Perfumes That I Always Get Complimented On

Opening Image: Courtesy of Rixo and @emmahoareau

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.