For the past few seasons, vacation fashion has been all about quiet luxury—neutral linens, relaxed tailoring, and a general air of effortlessness—but in 2025, something has shifted. Instead of blending in, people are embracing a bolder, more expressive aesthetic the moment they touch down in a destination. Think vibrant colors, big florals, playful patterns, and statement-making details.
The proof is everywhere. When you walk through any resort, you'll see vacationers swapping beige for electric blue, bright red, and tropical green. Shades of white and cream are being replaced by eye-catching prints, from abstract swirls to oversize florals. Even accessories and bikinis are getting the maximalist treatment, and bold beaded jewelry, colorful crochet bags, and statement sunglasses are completing the looks.
It's a natural evolution. Vacation is a time to escape and be adventurous—not just in where you go but also in how you dress. The shift from understated to loud looks proves that people aren't just going on vacation in 2025. They're dressing like it too.
See the colorful vibe and shop our favorite vacation picks:
We absolutely love this breezy Rat & Boa top worn as a cover-up.
Pucci always brings it when it comes to vibrant vacation looks.
A matching set you can wear as a cover-up and more when you're traveling.
How good is this long-sleeve crochet dress?
Prediction: Colorful crochet hats will be everywhere this summer.
Bright, lightweight pants are a chic way to style your swimwear.
Mini, sheer, and romantic.
Another statement crochet dress we just can't get over.
This dress is so cool because you can wear it forward or backward.
Shop more loud, vacation-ready pieces:
Pair this with your swimsuit during the day and a black tank for dinner.
So chic.
Style this bright dress with simple nude sandals.
This set comes in several other fun colors.
These cute shorts have a matching long-sleeve top.
This dress looks so comfortable.
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