Under-$100 Items All the Cool Fashion Girls Are Buying

My favorite fashion girls always strike a balance of high and low, mixing their investment buys with more wallet-friendly pieces. While it’s all too easy to spot those amazing designer items that come with a hefty price tag, there’s a certain art to uncovering inexpensive items that are just as lust-worthy. To find out what I’ll be spotting on Instagram and IRL soon, I asked the fashion set to tell me about the amazing finds sitting in their shopping carts.

Ahead, fashion girls with amazing eyes are sharing the affordable finds under $100 that they’re ordering for the fall season ahead. Spoiler: They’re tapping into the biggest trends for fall, so you’ll find everything from boiler suits and animals prints to faux-croc heels and cowboy boots. Shop their picks here, and scroll to the end to see what’s on this editor’s list—including the iconic pair of Gucci shoes I found for just $100.


Nicole Akhtarzad, market editor, Who What Wear
(Image credit: @nicoleakhtarzad)


Victoria Berezhna, journalist
(Image credit: @tsarinav)


Courtney Grant, buyer, Elyse Walker
(Image credit: @courtneydgrant)


Kristen Nichols, associate editor, Who What Wear
(Image credit: @kristenmarienichols)

Next: Shop my Instagram, featuring my 27 latest finds.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.