Under-$100 Items All the Cool Fashion Girls Are Buying
My favorite fashion girls always strike a balance of high and low, mixing their investment buys with more wallet-friendly pieces. While it’s all too easy to spot those amazing designer items that come with a hefty price tag, there’s a certain art to uncovering inexpensive items that are just as lust-worthy. To find out what I’ll be spotting on Instagram and IRL soon, I asked the fashion set to tell me about the amazing finds sitting in their shopping carts.
Ahead, fashion girls with amazing eyes are sharing the affordable finds under $100 that they’re ordering for the fall season ahead. Spoiler: They’re tapping into the biggest trends for fall, so you’ll find everything from boiler suits and animals prints to faux-croc heels and cowboy boots. Shop their picks here, and scroll to the end to see what’s on this editor’s list—including the iconic pair of Gucci shoes I found for just $100.
"I love the comfy fit and contrast stitching on this util jumpsuit."
"As a big denim girl, I'm always looking for pants that are cool enough to trade in my jeans for (even if only temporarily). Pretty sure I found that in these."
"Call me biased, but these look so expensive, and I know they'll be comfortable."
"Kind of obsessed with the idea of a dad fleece right now, and this one is a top contender for favorite."
"Sometimes, it's refreshing to simplify your life and only carry what you can fit in a smaller bag. Plus, when the bag is zebra print, there's extra incentive."
"I've decided I need to make more investments into chic date-night pieces, and this skirt will look chic with a sheer pussy-bow shirt and a black bralette."
"Never got over not buying that beautiful J.W.Anderson knit from last winter, so I look forward to wearing this one in December when London is covered in snow (or, more likely, rain)."
"I'm loving this skirt for a Carine Roitfeld touch to an outfit, paired with sky-high black stilettos and a silk leopard-print shirt. For some reason, the combination of khaki green, black, and leopard is very sexy."
"My winter look is essentially going to be a pair of pantsuit bottoms with a cashmere knit, some crisp white sneakers, and statement earrings."
"Mango's best-kept secret is its earrings selection. I buy three or four pairs every season, and these will look great with a roll-neck jumper and sleek hair."
"I hated cowboy boots for a long time, but I finally succumbed to their appeal. This pair is more minimalistic and will match my style more closely. No one wants to be a trend mule."
"I love how versatile, office-appropriate, and stylish this dress is. And if it's too cold, one can wear it with a white roll-neck underneath."
"Re/Done rides the perfect line between sexy and cool. These tanks are perfect, and you need them in every color."
"Everything purple this season (and next). I'm switching between lavenders, violets, and royal purples."
"Everyone's obsessed with puka shells right now. Earrings, anklets, chokers—anything. Gimaguas has the best assortment. Need them all."
"This top combines two of my favorite trends in one piece: '80s puffy sleeves and Victorian lace details."
"From necklace to earrings, chain-link jewelry feels very of the moment—but also something I'll wear long past this season."
"The RealReal is my secret source for finding wildly great prices on designer items like this pair of Gucci logo sandals."
"I can't resist ultra-luxe pieces like this faux-fur jacket. I'm planning to style this just like the model here, with jeans and a flashy belt."
"These have been a classic since the '70s and look just as cool today."
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury and runway content as well as wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, Tiffany & Co., and MyTheresa, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.