5 Types of Jeans Everyone Will Wear in 2024, According to Denim Experts

They're the bedrock of our wardrobes, the sartorial failsafes we turn to in times of need, and the fashion industry's most democratising item of clothing–thank you jeans, we owe you big time. Yes, they might be a sartorial staple that transcends the seasons, but there are certain denim styles that have risen and fallen in popularity, fluctuating as tastes change and demands shift.

As fashion month has drawn to a close, we thought it would be a good opportunity to look ahead to all of the jeans styles that are set to spike in 2024, but stay in our wardrobes for good. To get a little insider intel we scoured the runways, trawled through social media and spoke to denim experts Costanza Lombardi, Womenswear Buyer at luxury fashion store Browns and Denim and Trend Consultant & Founder of I AND ME Jessica Gebhart to discover which styles of jeans we should be investing in now, but wearing forever.


(Image credit: @liv_madeline)

So what should we be looking out for that has longevity far beyond this year alone? "The total denim look in both classic blue and in tonal colours will always be fashionable," Costanza says. "Also the '90s-style high-rise, full length, straight-leg pairs or black leather for a real celebration of the decade. But finally, I would say also black denim has been very present in a lot of the collections, reflecting this season's celebration of the classic hue."

And on Gebhart's wishlist? "If you are looking for some new denim this season ensure you are thinking smart and investing in a style that has been designed with longevity in mind. Classic silhouettes like baggy, wide and slim leg will never go out of fashion and will fit seamlessly into any wardrobe." But her key advice when it comes to shopping denim is considering the source first.

"My number one advice would be to invest in denim made of 100% natural fibres such as cotton, hemp or lyocell. These biodegradable fabrics are hard wearing, longer lasting and do not shed micro-plastics (which end up in our oceans) throughout their life cycle, unlike petroleum fibres like polyester. Organic and recycled options are even more low impact and kind on the planet. Choosing raw denim will also mean the garment will naturally fade down (without the use of water and chemical processes at the manufacturing stage) with whiskers, fades and abrasions forming over time. This ‘slow’ fashion mentality is aesthetically rewarding as well as saving on resources.

Taking the time to educate yourself by reading labels and websites, learning about the fabric constructions and the supply chain of each denim garment is so important. Smart investments take time to get right and understanding where you clothes come from, who made them and what they are made of is the future. this will also add value to your purchase."

WIth that in mind, keep scrolling to see and shop the key denim looks for 2024 and beyond, and consider these wardrobe staples a very wise investment.

1. '90s Straight Leg Jeans


(Image credit: The Style Stalker)

Style Notes: The iconic straight-leg '90s fit has made a storming comeback this season, challenging the skinny for its prime denim position. A firm favourite of fashion editors everywhere, they look great with everything from white tees to pretty organza blouses.

Shop '90s Straight Leg Jeans:

2. Washed Black Denim


(Image credit: The Style Stalker)

Style Notes: They might not be the most out-there offering, but black jeans (particularly wide-leg) are suddenly feeling less, well, basic this season. Typically worn with pointy ankle boots or a chunky Chelsea, they're ideal for balancing out roomier silhouettes with luxe polish.

Shop Washed Black Denim:

3. Tonal Blues


(Image credit: The Style Stalker)

Style Notes: For years, double denim felt distinctly "bad taste," but the new iterations are less Britney and Justin circa 1995 and more street style chic. This trend is all about embracing the classic, true-blue wash and pairing it with similar tonal separates.

Shop Double Denim:

4. Baggy Jeans 


(Image credit: The Style Stalker)

Style Notes: There's simply no escaping the fact that the 2024 runways have spoken and that baggy and wide-leg jeans are once again the look du jour. Whether you wear them high and loose-legged or an ultra-low boyfriend, you're going to find many more pairs of this relaxed fit on the market now than any spray-on skinny.

Shop Baggy Jeans:

5. Wide-Leg Jeans


(Image credit: @walkinwonderland )

Style Notes: If you're looking for denim that eschews all trends and focuses on fit alone, look no further than flares or wide-leg denim. Unlike cropped jeans that stop at the ankle, a longline pair like these works with almost any heel, creating a leg-lengthening effect that never goes out of style.

Shop Wide-Leg Jeans:

Remy Farrell
Fashion Editor

Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.