The 5 "Anti-Ageing" Skincare Truths That Everyone Needs to Hear

It feels as though the beauty tides are really starting to turn. Over the past few months, the way in which we approach our beauty routines has really changed, and I'm not just talking about the products we're shopping. Forget the intricacies. I'm talking real, deep-rooted, institutional sort of change. For the first time in my career as a beauty editor, I genuinely believe that the beauty industry's whole mission has undergone a shift: The anti-ageing myth is, I believe, no more.

While beauty brands have always championed a "fountain of youth" approach to their marketing, the past few decades have seen a particular focus on wrinkle reversal. In fact, the term "anti-ageing" has come to mean total annihilation of any wrinkle or fine line in sight. But this year, the approach to anti-ageing is changing. We are finally coming to terms with the fact that the dream we have been sold is one big con. The creams don't work, the science isn't there and, perhaps most importantly, we don't want to demonise our wrinkles anymore.

However, this isn't to say there's not some truth to anti-ageing promises. And it's certainly not to say you're wrong if you still feel as though you'd like to look a little younger. (It's only human.) There are, in fact, ways we can embrace our skin's natural ageing process while ensuring we maintain a youthful-looking complexion. If you're feeling like you don't know what to think about your skincare routine right now, you're not alone. To help navigate this new world of skincare, I reached out to the most straight-talking expert I know, aesthetics doctor Ahmed El Muntasar. Keep scrolling for the mature-skin advice everyone really needs to hear. Trust me—your skin will thank you for it.

1. Skincare Won't Get Rid of Wrinkles or Sagging


(Image credit: @VENSWIFESTYLE)

Before you read another word of this article, it is absolutely imperative that you really understand this point. Repeat after me: Skincare will not get rid of wrinkles. Keep repeating this until you truly believe it. I get that it's a tough thing to come to terms with given that we've spent most of our lives being told the opposite by beauty brands, but believe me when I say you will be so much happier with your skin when you stop believing your skincare products can change its genetic structure.

To really understand why skincare products won't get rid of wrinkles, you need to first understand some basics of the skin's ageing process. "Ultimately, as we age, the fat pads that provide cushioning for our faces start moving down (gravity gets to work), and this is why people start developing jowls. On top of this, our bone structure changes, and we start losing a lot of the collagen our body naturally produces," explains El Muntasar. "Skincare can't act as the scaffolding our skin needs to maintain its previous structure. In order to do that, you need something that works at a level that would alter the connective tissue. Of course, no cream can do that."

Of course, there are some ingredients that can help reduce the appearance of wrinkles (retinol, I'm looking at you), but this truly only works at an epidermal level and can't change the tightness of your skin.

2. Prevention Trumps Treatment


(Image credit: @FRANNFYNE)

You already know this, I'm sure, but it is important to know it and understand it if you want to be sure to keep up the good work. Preventing damage is far easier than treating damage. This is something that is drilled into us in our younger years but often overlooked as we get older. The truth is preventative skincare treatments are just as important for those with mature skin as they are for those with younger skin. "You are basically decreasing the rate at which your skin ages by taking preventative actions. If your skin looks 50, it can still look 70, and actually, the skin ageing that takes place in later years is a lot more visible," says El Muntasar.

Prevention comes down to two very simple skincare steps: SPF and retinol. "Scientifically speaking, there are only two things that have actual data supporting anti-ageing. Number one is using a minimum of SPF 50 every single day and reapplying it every two to three hours if you can. Number two is an encapsulated retinol of some sort, and I mean a proper retinol," he adds.

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3. Injectables Can Be Subtle


(Image credit: @POLLIANI)

I know you don't want to hear this (and I don't particularly like writing it either), but injectables truly are the only way to noticeably get rid of wrinkles��temporarily, at least. And while injectable treatments are becoming more mainstream and popular, I can't help but notice the number of people (particularly women with mature skin) who say they're worried injectables will make them look worse. The truth is that anti-wrinkle injections shouldn't (and likely won't) drastically change the way your face looks.

"Botox is incredible, but I understand a lot of people don't like it," says El Muntasar. "Instead, perhaps look for skin-booster treatments to hydrate and plump the skin, dermafillers for big, deep lines like smile lines, or even collagen stimulators like Ellansé (which can't really leave you looking fake as it just encourages your body to create more collagen in the injected area)."

4. Pigmentation Is Hard to Treat



As we get older, pigmentation or "age spots" become part and parcel of our skin's existence. Most of the time, skin pigmentation in mature skin happens as a result of years of UVA exposure. Wearing SPF will naturally help prevent not only the development of pigmentation but also the severity of it once it already exists. However, pigmentation is very hard to treat, so take marketing claims with a pinch of salt. "Vitamin C and retinol tend to help hyperpigmentation on caucasian skin. However, skin of colour that has a lot of hyperpigmentation often needs more treatment. We can look at prescription treatments such as tretinoin, which is the most active form of vitamin A," says El Muntasar.

You may also have heard of a prescription treatment called hydroquinone, and there's something El Muntasar would like for you to know. "Hydroquinone is a great treatment for evening out pigmentation across all skin tones. It has a lot of stigma because, back in the day, it was used for skin bleaching, but the treatment has come a long way. Previous formulas were 30-40%. The one I prescribe is 4%. It really helps to neutralise different levels of pigmentation," he says.

5. Glow Is Your Best Friend


(Image credit: @GRECEGHANEM)

This is perhaps the most important "anti-ageing" rule around. Forget trying to eradicate your wrinkles. The real secret to youthful skin is nailing that healthy-looking glow. And trust me—it's equally as convincing and a lot less effort. "Ultimately, glow comes from vitamin C, specifically from L-ascorbic acid. That is the most active form of vitamin C that works really well at increasing brightness. Exfoliation with a gentle chemical exfoliator like salicylic acid and glycolic acid will help. A tinted moisturiser also gives a nice glow, and that can be all it takes," says El Muntasar.

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Next Up: A 54-year-old shares 7 beauty products that make her looks 10 years younger.

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.