I Dare You to Scroll Through This Colourful Shopping Edit Without Smiling
Sponsor Content Created With MATCHES
According to MATCHESFASHION's spring/summer 2021 report, the joyful every day is set to be a key fashion theme for the coming year, and after a long year of lockdown, this is exactly what we need right now. "If there is one thing that has made me smile, it has been seeing bright bursts of colour on Zoom calls," explains Fashion and Buying Director Natalie Kingham. "Many designers worked with a bold palette for spring, including some brilliant day dresses by Valentino, which will translate well however you want to wear them. We also saw bright colour via tie-dye at the Elder Statesman and even the humble Ugg was updated by Molly Goddard in rich green, red, and orange."
This week only, model-turned-actor Jodie Turner-Smith created a shopping edit for Matches, which is packed full of stylish, colour-saturated buys. Her personality-packed ensembles couldn't help but lift our spirits. "Fashion is a costume and, like any costume, gives you an opportunity to play," Turner-Smith says in an interview. "And how can play not enhance your mood?"
There were certain hues in particular that stood out to us as we scrolled through both Turner-Smith's edit and the site's new-in section: stop-sign red, grass green, pastel pink, and rainbow brights (no, not technically one colour, but hey-ho). Inspired by the mood-boosting potential of this new season palette, we've put together a shopping edit of pieces grouped by these fabulous hues. Scroll down to see what we picked and prepare to get those endorphins pumping.
Stop-Sign Red
SHOP THE TREND
Grass Green
SHOP THE TREND
Pastel Pink
SHOP THE TREND
Rainbow Brights
SHOP THE TREND
Joy Montgomery is a London-based fashion writer and shopping expert. She held the role of Shopping Editor at Who What Wear UK from 2018 to 2022, producing content that centered around worthwhile fashion buys, with a specialism in uncovering unique, indepdent brands and celebrating the joys of secondhand and vintage discoveries. Joy has sinced moved on to become the Shopping Editor at British Vogue.
-
The “Rich-Looking” Winter Trend That’s Hiding in Plain SightLuxury.
-
Calling It: This "Ugly" Shoe Color Is About to Go ViralAlexa Chung's Tory Burch shoes are proof.
-
The Exact 6 Shoe Colors That Signal Good Style This FallNiche but chic.
-
The Legging-Color Trend That's Suddenly Cooler Than Black and BurgundySpotted on 2026's funny It girl.
-
Don’t Buy Another Black Jacket Until You See These Cooler AlternativesShop the styles inside.
-
Taylor Swift Just Wore the Jewelry Trend That Symbolizes Wealth, Power, and ProtectionHint: It's not opalite.
-
The Spring 2027 Color Report: The 6 Exact Shades That Will Define Next SeasonYour full digital digest is here.
-
Hold the Black Jackets—J.Law's Winter Jacket Color Makes Leggings and Sneakers Look Way ChicerA staple in every NYC fashion person's winter wardrobe.
