10 French Perfume Brands That Will Instantly Elevate Your Fragrance Collection

I'd say that around 80% of my perfume collection is made up of French perfume brands. From well-known fragrance houses such as Yves Saint Laurent and Dior to more niche names including Serge Lutens and Parfums de Marly, the French really know what they are doing when it comes to smelling chic. If you didn't know, the country is home to some of the most iconic fragrances of all time (think Chanel No.5 and Guerlain Shalimar). Because of this, I thought it was only right that I rounded up the best French perfumes brands for you to try out for yourselves.

@pink_oblivion Dior perfume and Chanel hand cream

(Image credit: @pink_oblivion)

As a beauty editor, my friends and family often ask me what fragrances I would recommend, and nearly all of them are from the below brands. Not only do all of these bottles look incredibly stylish, but the scents are just as sophisticated as you would expect. It's hard to sum up what makes these French perfumes so good, but they all have a certain je ne sais quoi about them that it seems no one can resist. So, without further ado, keep on scrolling to add a hint of Parisian flair to your perfume collection...

The 10 Best French Perfume Brands, According to This Francophile Editor

1. Diptyque

First up is Diptyque. Possibly one of my favourite fragrance brands of all time, the French perfume house is known for it's circular, monochromatic logo. The brand was founded back in 1961, and these days you'd struggle to find a chic Parisian apartment that doesn't feature a Diptyque candle or diffuser. However, the perfumes are particularly popular thanks to the unique array of scents on offer.

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2. Chanel

This brand needs no introduction. Chanel perfumes are some of the most famous fragrances of all time, and each scent manages to embody the luxury and elegance of the brand itself. If you want to smell expensive, then I highly recommend investing in one of these French scents.

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3. Dior

Another classic French perfume brand is Dior. You may know a lot of the original scents, but recently the brand has been reinventing old classics with the help of legendary perfumer and Dior perfume creation director, Francis Kurkdjian.

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4. Maison Francis Kurkdjian

Yes, Francis Kurkdjian may be the creation director of Dior's perfumes, but he also has his own fragrance house, Maison Francis Kurkdjian, which he founded in 2009. Baccarat Rouge 540 might be the most famous scent from the brand, but there are so many other unique fragrances on offer.

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5. Serge Lutens

Perhaps a more niche French fragrance brand is Serge Lutens. I have a few of these perfumes in my collection and they are incredibly special to me. Founded by Serge Lutens himself in 2000, each fragrance is inspired by different memories and emotions and they are easily some of the most standout scents on the market.

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6. Frédéric Malle

Frédéric Malle has grown in popularity over the last few years, and it's not hard to see why. Malle has worked with the greatest perfumers in the world over the last 30 years and has used this knowledge to create some of the most distinctive French fragrances out there. I'm sure you've all heard of Portrait of a Lady, but there are so many different scents to explore from the brand.

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7. Yves Saint Laurent

My YSL perfumes have earned me so many compliments over the years which is why I recommend this French perfume brand to everyone I know. In my opinion, you can't go wrong with the well-known classics such as Black Opium and Libre.

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8. Guerlain

I'll be honest, before getting into beauty I never really knew much about Guerlain perfumes. However, over the years I have been lucky enough to receive a few samples and I can't believe how good they are. Not only are they stunning to look at, but the fragrances I've tried are so powerful that I truly believe they are worth every penny.

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9. Parfums de Marly

Another somewhat niche French brand is Parfums de Marly. Founded in 2009, they describe themselves as "a new vision of French luxury," and I couldn't agree more. They have reinvented classic notes and brought them into the 21st century with bold combinations. If you're yet to try this brand out, I highly recommend giving the below fragrances a go.

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10. Lancôme

Last but by no means least is Lancôme. This leading beauty brand has become somewhat of a household name over the years and the fragrances are not to be missed.

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Opening image: @_jessicaskye

Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow. 

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.