Trends
Charting the latest fashion and style trends directly from the runways, street style, A-list celebrities, influencers, social media, and more.
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I've Done the Research—These Trending Prints Will Be Everywhere in 2024
There's something for everyone.
By Bebhinn Campbell
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I'm Prepping for My First Ski Trip—5 Trends I Would Wear on and Off the Slopes
Skiing gets stylish.
By Harriet Davey
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6 Classic Yet Fresh Outfits Everyone Is Wearing in Paris Right Now
I've witnessed it.
By Avalon Afriyie
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Sorry, Ankle Boots—This Is the Shoe Fashion People Are Relying On This Winter
And nine chic ways to wear it.
By Maxine Eggenberger
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I'm Obsessed With Zara's Secret Sister Brand—21 Pieces That Look Ultra Luxe
Quiet luxury on the high street.
By Eliza Huber
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Welcome to Who What Wear UK's Spring 2023 Issue
Featuring Lady Amelia Windsor.
By Hannah Almassi
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9 Anti-Trend Outfits Fashion People Will Wear on Repeat in 2024
So much goodness!
By Bebhinn Campbell
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6 Cold-Weather Outfits That Are Easy to Copy and Still Look Chic
Cosy looks ahead.
By Bebhinn Campbell
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I'm an Outfit-Repeating Editor—5 Fresh Ways I'm Wearing This Classic Buy in 2024
Cosy looks await.
By Humaa Hussain
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The 6 Simple Items French Women Wear to Stay Warm and Still Look Cool
Bundle up, bébé.
By Perveen Singh
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From H&M to Arket, This "Boring" Winter Basic Is Suddenly Everywhere
Hailey Bieber just wore it, too.
By Natalie Munro
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3 Quick and Elegant Ways Scandi Women Are Updating Their Outfits for 2024
So easy, so impactful.
By Natalie Munro
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Winter Has Arrived—10 Elevated Yet Cosy Weekend Outfits We're Excited to Wear
Comfort lives here.
By Avalon Afriyie
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I'm a Fashion Editor—These Are My Rules When It Comes to Wearing Colour
The best ways to beat the January blues.
By Lucia Debieux
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The Winter 2023/2024 Fashion Trends That Really Matter
They're ready to dominate.
By Maxine Eggenberger
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Out of Thousands of High-Street Jumpers, These Are the 24 Most Expensive-Looking
Chic and cost-effective.
By Maxine Eggenberger
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The Classy Accessory Trend Fashion People Wear When They Want to Look Polished
Very 2024.
By Natalie Munro
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Bows Are Big News Right Now, so I Found the Prettiest Pieces Out There
Coquette me up!
By Natalie Munro
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10 Cold-Weather Outfits You'll Want to Copy Immediately
I know I do.
By Maxine Eggenberger
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8 Styling Tricks That Will Make Your Winter Outfits Look More Expensive
Cosy and chic is the name of the game.
By Lucia Debieux
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9 Rain-Proof Outfits We're All Going to Wear This Season
Take that, drizzle.
By Maxine Eggenberger
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The Chicest Women You've Ever Seen Are Wearing This TikTok Trend
From Bella Hadid to Gisele Bündchen.
By Eliza Huber
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Reformation's Winter Sale Is Here—I'm Sure These 26 Items Will Sell Out First
There's a massive 70% off!
By Emily Dawes
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8 Small Trends That Will Make Your 2024 Outfits Feel So Much Fresher
Low-key but high impact.
By Maxine Eggenberger
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6 Casual Winter Outfits That are Making Us Not Care About Cold Weather
Layers, layers and more layers!
By Harriet Davey
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I Just Assembled 4 Fresh Outfits Around This Classic £30 Jumper
And there are so many colours.
By Natalie Munro
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5 Chic Ways French Women Are Styling the Brown Colour Trend This Winter
I've been taking notes.
By Natalie Munro
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This Formally "Dated" Knit Just Became the #1Jumper Trend of the Season
It's a throwback we didn't see coming.
By Remy Farrell
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I'm an Editor, and I'll Always Come Back to This Hero Brand for Chic Knitwear
A fashion-person favourite.
By Natalie Munro
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I Searched Through Thousands of Wool Jumpers—These 16 Are the Very Best
It's cosy season.
By Natalie Munro