We Tried 24 Iconic Charlotte Tilbury Products—Here Are Our Honest Thoughts

You know you've done something right with your face when roughly 12 hours after you've applied your makeup, you're receiving compliments post–sweaty Pilates class. This is a true story, folks, and it goes a little something like this: Once upon a time back in 2012, there was a magical makeup line created by one of the most illustrious celebrity makeup artists in all the land, Charlotte Tilbury. Quite quickly, sparkling members of the A-list, fellow makeup artists, beauty editors, and shoppers aplenty fell under the line's enchanting spell, declaring their undying love for her wide assortment of cult-loved lipsticks, foundations, palettes, and even a glow-gifting wand or two. Fast-forward roughly eight years, and Charlotte Tilbury's namesake brand has taken the industry by storm boasting some of the buzziest, most highly applauded products on the market.

And so lies the context for my opening anecdote. The brand, collectively, is known for so many iconic products that my fellow beauty editor, Courtney Higgs, and I decided to do the ultimate experiment to test out the line's versatility. We put 24 different products to the test, mixed and matched, wore them to work, on the weekends, on dates, etc. Here, we're sharing some of our photos, rating every single product we tried, and revealing what we did (or didn't) like. And why stop there? As an extra little surprise, we asked Charlotte's very own niece, celebrity makeup artist Sofia Schwarzkopf-Tilbury, to tell us a little about her favourite products along the way. Keep scrolling! 

Erin Jahns, Beauty Editor


(Image credit: @erin_jahns)

Courtney Higgs, Associate Beauty Editor


(Image credit: @court_higgs)
Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.