Is It Just Me, or Does Every Fashion Person Own This Cult Bag?

There's a simple way of knowing if something has truly attained It status within fashion circles: It's everywhere. While Hermès Birkins and '90s Prada Nylon bags continue to be enduring classics people love even decades later, there may be a new bag joining their ranks. Meet Bottega Veneta's Jodie bag.

When the brand's former Creative Director Daniel Lee transformed the core aesthetic of Bottega Veneta in 2019, he also brought to the Italian house a new lineup of bold accessories. While several of them have gone on to be sellout hits (including those mesh heels and IG-famous clunky rubber rain boots), arguably the most in-demand piece has been the Jodie. 

Since its arrival in early 2020, the accessory has become a fixture in almost every paparazzi shot or Instagram image that has graced my computer. The bag itself merged Daniel Lee's modern point of view with the heritage craftsmanship of Bottega Veneta's famed intrecciato leather, so it feels right in line with today's trends yet also timeless. From its sumptuous leather to the minimal yet elevated shape, it's not difficult to get why the bag has a growing legion of fans. To give you the full scope of just how pervasive this bag is, I've picked out some of the most stylish ways it's been worn out in the wild. If you're thinking about splurging on this new classic, I also have all the places where you can buy it—just keep scrolling. 

See How the Fashion Set Are Wearing Their Bottega Veneta Jodie Bags:


(Image credit: @cassdimicco)

A classic black bag is the foundation of any accessory collection, and—might we add—the Jodie looks incredibly sleek in this simple black colourway.


(Image credit: @fongminliao)

With a palette of all-white tones, it just oozes sophistication.


(Image credit: @fakerstrom)

Bored of black? A decadent shade of chocolate brown will equally look amazing against all of your staples.


(Image credit: @nlmarilyn)

When Bottega Veneta introduced Kelly green into the mix of its core palette, the shade quickly became the colour of the season.


(Image credit: @venswifestyle)

A pretty burst of lilac really perks up a denim outfit.


(Image credit: @emilisindlev)

Sometimes, you just want a bag that will bring you joy, and this teal certainly fits the bill.

Now, Shop Bottega Veneta's Jodie Bag:

This story was published at an earlier time and has since been updated.

Fashion Market Editor

Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.