I'm a New Mum, These Are the Baby Products I've Been Recommended Again and Again

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(Image credit: @emilyjdawes)

Starting the process of shopping for baby items can be extremely overwhelming. Take it from someone who's just been through that exact process. There's just so much out there. You could spend hours researching the best baby grows or bedside cribs due to the overwhelming number of options on the market. Of course, nothing beats a good firsthand recommendation, so to make the 'preparing for a baby' process a bit easier, I reached out to all of my mum friends to ask them to share the best baby products that genuinely made their lives as new parents more manageable. 

After finding the initial shopping process so stressful (I must have asked myself "but what do I actually need?!" one hundred times), and then feeling a lot more informed after all of my friends' feedback, I thought it only fair that, as a Who What Wear editor, I share all the expert tips I've gathered along the way in the hopes that it will make your early days of parenthood a lot easier too. In my round-up below, you'll find links to the best sleepsuits (you'll never guess where they're from), the best bottles, the best newborn buggy for city-dwellers and the car seat that got the seal of approval from so many experienced mums, along with so much more. 

Keep scrolling for a list of some of the top baby products on the market, as recommended by the real experts...

Next Up: I'm an Interiors-Obsessed Fashion Editor—27 New Homeware Finds I Need You to See

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.