I Have The Row Taste But a H&M Budget—9 Trends I'm Investing in This Winter

It is a truth universally acknowledged that a change of season often demands a fashion reset. This winter, there's plenty of inspiration for fresh style takes, and after more Instagram scrolling that I care to admit, I think I've honed in on the key trends that have transitioned from the runways to the wardrobes of our favourite tastemakers. The good news? You don't need to have a designer budget to pull them off.

affordable-winter-fashion-trends-310023-1697216340071-main

(Image credit: @emmaleger)

Call it the "quiet-luxury effect", but elevated staples are key this season.

There's a plethora of trends to explore this winter, from the bold to the more understated. For those looking to mix up their usual go-tos with statement pieces, you're in luck—metallics, sensually sheer styles and shocks of red are all in this season. As someone who's not usually too distracted by trends, especially in the cold months, I was pleased to see that a lot of classics have come back as certified runway favourites; a great counter-balance to the more extravagant looks. Elevated basics that embrace the "quiet-luxury" aesthetic and timeless shoe styles like knee-high boots and loafers are just some of the pieces that are popping up more and more on my Instagram feed. 

affordable-winter-fashion-trends-310023-1697216366018-main

(Image credit: @chrissyford)

Chrissy Rutherford shows us all how to pull off modern metallics.

Whichever trend catches your eye, you don't have to worry that investing in it is going to break the bank—high-street favourites like Mango, H&M and COS have become experts at predicting and re-creating top runway and street style trends at much more attainable price points. Here, I've gathered the affordable winter trends I'm planning to wear all season long and beyond. You're welcome!

1. ELEVATED ESSENTIALS

affordable-winter-fashion-trends-310023-1697216583536-main

(Image credit: @lefevrediary)

Style Notes: Minimalists, rejoice—understated, effortlessly chic pieces are trending this season, and the high street has definitely caught onto the trend. 

Shop the Trend:

2. RED

affordable-winter-fashion-trends-310023-1697217872650-main

(Image credit: @abimarvel)

Style Notes: From burgundy to tomato, red was the colour that dominated the A/W 23 runways. Even for the most colour-averse, there's a stylish way to incorporate the bold tone into your winter wardrobe. 

Shop the Trend:

3. BUTTERMILK YELLOW

affordable-winter-fashion-trends-310023-1697219267533-main

(Image credit: @brittanybathgate)

Style Notes: On the softer end of the trending colour spectrum is buttermilk yellow—pale, cosy and a welcome sunny tone in the midst of the winter months. 

Shop the Trend:

4. METALLICS

affordable-winter-fashion-trends-310023-1697220381456-main

(Image credit: @bettinalooney)

Style Notes: It's time to step into the spotlight. Fusing together rock'n'roll and Y2K references, metallics are well and truly back. Feeling bold? Try styling yours with black knitwear and knee-high boots for metallics by day.

Shop the Trend:

5. WINTER FLORALS

affordable-winter-fashion-trends-310023-1697301623587-main

(Image credit: @emmarosestyle)

Style Notes: Turns out, florals aren't just for spring. Dark, romantic and vintage-inspired is the new-season way to bring garlands into your winter wardrobe.

Shop the Trend:

6. SHEER

affordable-winter-fashion-trends-310023-1697302955166-main

(Image credit: @camillecharriere)

Style Notes: Camille Charriere is the queen of sheer. Take a page out of her fashion book and embrace the unapologetic sensuality of sheer styles. 

Shop the Trend:

7. WIDE-LEG JEANS

affordable-winter-fashion-trends-310023-1697557041603-main

(Image credit: @lucywilliams02)

Style Notes: It's official: Wide-leg is the jeans style of the season. Pair with a white T-shirt and jacket, a chunky knit or an oversized button-down shirt. 

Shop the Trend:

8. KNEE-HIGH BOOTS

affordable-winter-fashion-trends-310023-1697558459872-main

(Image credit: @babba)

Style Notes: This season, the taller the boot, the better. Wear knee-high boots with mini skirts, leggings, jeans, dresses... the possibilities are endless. 

Shop the Look:

9. BOWS

affordable-winter-fashion-trends-310023-1702646875667-main

(Image credit: @alexandracarello)

Style Notes: Take it from us (and the Queen of Bows, Alexandra Carello), this pretty micro trend is about to be major. Keep an eye out this season and you'll spot bows everywhere from handbags to hair, and in our humble opinion, the bigger the bow, the better.

Shop the Trend:

Next Up, 8 Easy Ways Fashion People Will Wear Midi Skirts This Season

Freelance Fashion Editor

Jess Kelham-Hohler is a freelance writer, editor and content strategist. She has been a contributor for Who What Wear UK since 2023. Currently based in London following six years in Washington D.C. and New York, she was previously the Digital Editor for Soho House & Co, an international group of private members’ clubs for creatives. She has interviewed a range of artists, creators and more, including Alighieri founder Rosh Mahtani, photographer Misan Harriman and fashion editor Lindsay Peoples Wagner. Today, she writes primarily about fashion, travel and culture for various publications, and has worked as a copywriter and content strategist for brands such as Belstaff, Olivela and Equinox.