Instagram can seem like all fun and games when you're sending memes back and forth between all your friends, but as far as brands are concerned, it's a main source of business. While you're scrolling, liking, and shopping on the app, Instagram is taking very detailed notes of how you engage with the content being presented in front of you, but it's not the only one taking a close look. A company called Dash Hudson is also paying close attention as well.
According to a representative from Dash Hudson, a visual marketing platform, works with "the world’s raddest, most discerning brands and publishers to create, source, measure, and enhance the engagement of their photos and videos to distribute content that drives awareness and generates ROI so all interactions between brands and the people who care about them are meaningful."
Photo:Getty Images; Versace F/W 19
So how does this relate to you and the reason you clicked into this story? Well, Dash Hudson did some digging and used all of its resources to uncover the five most popular F/W 19 collections based on overall engagement rates on Instagram. Does this necessarily mean these are the most talked-about or purchased brands right now? No. Does it mean they have the most followers? Also, no. But it does mean that the fall campaigns rolled out by these powerhouse brands outperformed all the rest, and that's worth talking about.
Since the numbers you're about to read will probably mean nothing to you without context, below we have provided the industry average engagement rates for luxury brands:
Luxury Industry Average Engagement Rate: 0.7%
Use that to better comprehend the success of the five brands ahead, and get ready to shop some of our favorite pieces from each while reading up on all the latest data info from Dash Hudson.
1. Saint Laurent
"Anthony Vaccarello's new collection for Yves Saint Laurent propelled us swiftly into the F/W 19 season. The French luxury fashion house's timeless collection has a staggering average engagement rate of 1.05% on @ysl's IG feed."
Fall collection engagement rate: 1.05%
@ysl avg. engagement: 0.37%
"While his signatures in glamour and sexiness might not have been widely accepted by the mainstream before, @off____white's fall/winter '19 collection by Virgil Abloh is very much front and center in everyone's minds this season. The F/W 19 collection on @off____white's IG feed garners an average engagement rate of 0.76%."
Fall collection engagement rate: 0.76%
@off____white avg. engagement: 0.58%
3. Alexander McQueen
"All hail the British fashion designer that captivates the fashion industry's attention every season with its cutting-edge style and elegant aesthetic. @alexandermcqueen fall/winter '19 men's and women's campaign leaves you feeling like a queen with every scroll. The F/W 19 collection has an average engagement rate of 0.48% on @alexandermcqueen’s IG feed."
Fall collection engagement rate: 0.55%
@alexandermcqueen avg. engagement: 0.48%
"The Italian luxury fashion company @versace launched its fall/winter '19 campaign that manifests the luxury-grunge aesthetic seen on the runway. Chief Creative Officer @donatella_versace's fall/winter collection saw an average engagement of 0.42% on @versace's IG feed."
Fall collection engagement rate: 0.42%
@versace avg. engagement: 0.43%
"Alessandro Michele's Gucci F/W 19 collection, Gucci Prêt à Porter, pays homage to the mythical passion, performance, and pomp of the fashion circuit. Alessandro Michele's F/W 19 collection documents a journey through the seasonal fashion wheel for the Italian luxury brand. The F/W 19 collection brought @gucci an average engagement rate of 0.32% on its IG feed."
Fall collection engagement rate: 0.32%
@gucci avg. engagement: 0.27%