I Guess Thong Bikinis Are Becoming a Mainstream Trend


(Image credit: @kyliejenner)

A-list celebrities. Bloggers. Models. Fashion designers. I’m fairly certain almost every category of Insta-famous fashion person has worn a thong bikini as of late. Let’s discuss.


(Image credit: @emrata)

There are a few factors that I believe converged to give us the latest version of the thong bikini. But the general ’80s influence happening now is majorly culpable. The high-cut-bikini trend, which was huge three decades ago, goes hand in hand with a thong back. Legs cut so darn high lend themselves naturally to skimpy coverage behind. Other ’80s swim fads, such as wearing chain belts and socks and sneakers with your bikini, are back too.


(Image credit: @jastookes)

I should clarify we’re not only talking about bikinis here. Yes, there’s the thong one-piece, which we thought was safe territory for full-coverage cuties like myself, but the thong trend does not turn the other cheek (sorry) concerning any form of swimwear.


(Image credit: @bellahadid)

In fact, there’s quite a range of ways to get the look, from a classic thong to a Brazilian tanga to the cheeky bottoms that have been stretched to their limits into an impressive wedgie. We generally seem to have drawn the line before straight G-strings, which I feel pretty good about. But don’t take my word for it. Keep scrolling to see how the thong has taken over and shop the barely-there bikinis favored by Instagram’s elite and customers too.


Thong bikinis on the celeb set:
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(Image credit: @kaliuchis)


(Image credit: @lauraharrier)


Thong bikinis on the fashion set:
(Image credit: @emnitta)


(Image credit: @dolcecurvy)


(Image credit: @emmaleger)

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This story was published at an earlier date and has since been updated by Jasmine Fox-Suliaman.

Editor in Chief

Kat Collings has over 15 years of experience in the editorial fashion space, largely in digital publishing. She currently leads the vision for editorial content at WhoWhatWear.com as the site's editor in chief, having risen through the editorial ranks after joining the company in 2012. Collings is a Digiday Future Leader Awards nominee, was named Buzzfeed's best fashion Instagram accounts of the year, and is a member of the CFDA Awards Fashion Guild. Prior to Who What Wear, Collings worked on styling projects for brands such as Vogue, Teen Vogue, Lucky, and Oliver Peoples. She graduated from UCLA with a BA in communications and calls Los Angeles home.