The Top Selling Sneakers on The Iconic Are All Made by These Two Brands

Aesthetically speaking, we love pumps. As Carrie Bradshaw once eloquently put it, "I’m not afraid of heights. Have you seen my shoes?" Sometimes, the taller the better when you’re looking for a fun way to mix up your shoe style. But lately, we’ve been noticing a new trend. Women are saying "goodbye" to sky-high heels and "hello" to a much more comfortable alternative: The sneaker.

While we once reserved running shoes for solely exercise, celebrities and style stars have proven that this comfortable option can still be fashionable. Paired with a dress for an unexpected twist, or with leggings for an athleisure-inspired outfit, running shoes are a cool option.

To get a little insight about which styles are worth it, we decided to let the numbers do the talking. We reached out to e-retailer, The Iconic to discover which running shoes are the site’s best sellers, and what we found will definitely inspire our future sneaker shopping.

Based on these popular sneakers, we’ve deduced two go-to rules for shopping sneakers this season: Stick with neutrals, and opt for either Nike or Adidas. The top five shoes on the site are all simple colours and made by the two brands, so we’re willing to bet that these styles will stick around. After all, there must be a reason why they’re best sellers. To shop the five most popular picks, keep scrolling.

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Related: The World’s Comfiest Sneaker Is Now the Most Sustainable Too