Drop Everything: This Cult Fashion Brand Almost Never Goes on Sale


(Image credit: The Arrivals; @couturekulten@vivian.yrl)

Welcome to peak summer-sale season. It feels like every brand and retailer is launching massive discounts right now, but even though we've been talking about them (and shopping them) for a minute now, there are still a few special labels that get our hearts beating and our fingers scrolling a little faster than usual. Today, we have fashion insider–favorite label The Arrivals to thank for our deep dive. It should be noted that it's not every day a label as beloved as The Arrivals offers up such deep discounts, so we're freaking out accordingly. 

And before you ask, yes, a number of the highly coveted shearling jackets, such as the moto-inspired Moya V and cropped Kala III, are included in the sale, so even though you won't typically find us shopping for outerwear this time of year, this is a sale we simply won't be passing up. To make it sweeter, the brand is extending exclusive access for Who What Wear readers to shop the summer sale before anyone else does. Now through June 22 at 9 a.m. ET, enter code WWW-FRIENDS-FAM to enter the site and tap into all the epic markdowns before everyone else does. Oh, and scroll down to shop our favorites.


(Image credit: @sarahkretzu)


(Image credit: @couturekulten)


(Image credit: @vivian.yrl)


(Image credit: @danie.sierra)


(Image credit: @wuzg00d)


(Image credit: @elizagracehuber)


(Image credit: The Arrivals)


(Image credit: @laurareilly___)

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Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.