Mytheresa Is My Holy Grail for Luxury Shopping—32 New Finds You Must See Before They Sell Out

If you take pride in finding the best, most sought-after fashion items online before everyone else, there's a good chance you're already familiar with the subject of this story. (If not, you can thank me later.) The retailer is Mytheresa, and it's long been one of my favorite shopping sites. The Munich, Germany–based company is always one of the first retailers to stock the latest brands and latest It items, so it's a great place to discover what's cool in fashion, even if you're not in the market to buy at the moment. The company's Chief Buying Officer Tiffany Hsu has impeccable taste and clearly knows what people want.
I scroll through Mytheresa daily, as it adds hundreds of items to its new-arrivals section each day and I don't want to miss anything. I consistently find covetable items in that section that could sell out at any moment and investment-worthy basics that I know I'll wear for years to come. Additionally, the site's customer service is great, it often has exclusive items, and shipping is incredibly fast. With that, below, find a selection of 32 new Mytheresa items I can't stop thinking about and that I'm sure won't be in stock for long.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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