Who What Wear Collection
Who What Wear Collection is a clothing line dreamed up by our fashion editors, who are always in search of the perfect thing. We specialize in small-batch drops of trend-ish classics that we hope you'll wear forever.
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I'm Committed to Looking "Expensive" This Year—These Pieces Helped Me Do ItTrust fund not required.
By Indya Brown
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5 Basics I'm Gutting From My Wardrobe and the 5 I'm Buying InsteadCloset upgrades.
By Bobby Schuessler
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6 Anti-Trend Pieces That Everyone Is Wearing for SpringHere's what made the cut.
By Kristen Nichols
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If It Looks Cheap, I Don't Want It—5 Items I'm Buying to Fake Expensive OutfitsFake it till you make it.
By Lauren Eggertsen
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I Love This $128 Top So Much That I Accidentally Just Wore It 3 Days in a RowSorry, not sorry.
By Judith Jones
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I Did a Ruthless Closet Clean-Out and Only Bought 3 New PiecesThe perfect additions.
By Yusra Siddiqui
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I Shop Like It's My Job (It Is)—Here Are the 30 Items I Can't Wait to WearElevated-staples alert.
By Grace O'Connell Joshua
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8 New Items That Have the Potential to Instantly Transform Your LookShopping for my summer wardrobe just got easier.
By Sierra Mayhew
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Luxe Staples Are a Big Fashion Trend RN—These 5 Are Timeless and ChicRich energy embodied.
By Jasmine Fox-Suliaman
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My 6-Piece Summer Capsule Wardrobe Is Absolutely FoolproofYou can't go wrong with these investments.
By Erin Fitzpatrick
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This Internet-Famous Dress Is Back in Stock (But Hurry, She's Going Fast)The time to buy would be now.
By Nicole Akhtarzad Eshaghpour
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I've Gone on 8 Trips Already This Year, and These Staples Work AnywhereSuitcase-worthy picks.
By Anna LaPlaca
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The Quality of These 4 New Pieces I Bought Is So GoodSee how I'm styling them.
By Kristen Nichols
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These New Pieces Are Going to Be Wardrobe Disrupters—I Can Just TellPrepare to revamp your closet.
By Sierra Mayhew
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I've Been Looking for Cool Yet Classic Staples Forever—I Finally Found TheseQuality pieces ahead.
By Indya Brown
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I'm a 34DD, and These Are the Spring Pieces That Work for My BodyCleavage woes, begone.
By Jasmine Fox-Suliaman
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I Tried 8 Pieces From Our Line That I Swear Look Triple the PriceWho What Wear Collection's spring line is on point.
By Kat Collings
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9 Fresh Ways to Wear Black This Spring That Aren't BoringChic fits.
By Bobby Schuessler
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The On-Trend Basics I Always Reach for When I Want My Outfit to Look LuxeAnd they don't cost a fortune.
By Judith Jones
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This Dress Has Outrageously Good Reviews and Happens to Look Triple the PriceThe main player of all our "how to look expensive" fantasies.
By Indya Brown
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I Flew From L.A. to NYC in This Set, and Now I'll Never Travel in Anything ElseTSA approved.
By Eliza Huber
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The Coolest 2022 Trends Hailey Bieber and Dua Lipa Are Wearing RNFor under $155.
By Erin Fitzpatrick
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I'm Only Letting Myself Buy "Forever" Pieces—16 Items I Have My Eye OnTimeless picks.
By Anna LaPlaca
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I'm a Fashion Editor, and I Think These Outfit Ideas Are Super Easy to Pull OffYour next outfit dilemma? Solved.
By Yusra Siddiqui
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I Shop Online Every Day (Seriously)—These Picks Are Relevant and TimelessSmart shopping ahead.
By Allyson Payer
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10 On-Sale Jackets That Are Chic and Seconds Away From Selling OutAll 20% off, just for you.
By Eliza Huber
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It's Almost Spring—These Are the Looks We're Over and the Ones We're Wearing NowOutfit inspo ahead.
By Bobby Schuessler
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I Pulled the Receipts, and These 20 Pieces Live Up to the HypeThey're fan favorites.
By Jasmine Fox-Suliaman
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Quick—These Chic Buys Are Temporarily on Sale (TBH, I'd Pay Full Price)Just saying.
By Kat Collings
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My Stylish 58-Year-Old Aunt and I Agree—These 11 Pieces Are a Must This SpringFull carts, full hearts.
By Lauren Eggertsen