Who What Wear Collection
Who What Wear Collection is a clothing line dreamed up by our fashion editors, who are always in search of the perfect thing. We specialize in small-batch drops of trend-ish classics that we hope you'll wear forever.
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I'm a Fashion Editor Living in NYC, and I Promise You'll Love These PiecesI can't stop wearing them.
By Sierra Mayhew
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I've Seen a Lot of Accessories This Year, and These 24 Simply Excite MeThey certainly make an impression.
By Indya Brown
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10 Outdated Trends We're Leaving Behind and 10 We're Wearing in 2022Here's what you'll see more of this year.
By Kristen Nichols
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6 Winter Trends Our Editors Will Be Wearing for Years to ComeWe approve.
By Yusra Siddiqui
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23 Upgraded Essentials We're Ditching Our Old Winter Basics ForFollow suit.
By Nicole Akhtarzad Eshaghpour
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These 7 Outfits Are So Photogenic—We Have No Choice But to Buy the Key PiecesIt's out of our control.
By Jamila Stewart
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The 25 Winter Shoes and Bags You Need to See at Nordstrom Right NowAccessory haul ahead.
By Yusra Siddiqui
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I Asked My NYC and L.A. Friends for the Basics They'll Never Give UpClassic pieces.
By Bobby Schuessler
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I Personally Tested These 8 Sweaters, and I Guarantee They're Itch-FreeSo cozy.
By Erin Fitzpatrick
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I'm Planning My 2022 Wardrobe and Already Want to Wear These 6 PiecesConsider me obsessed.
By Anna LaPlaca
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We're Fashion Editors With Busy Holiday Schedules—7 Party Looks We Approve OfParty season has arrived.
By Eliza Huber
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We Dropped Some Awesome New Stuff—See How We're Styling Our FavesFresh finds.
By Anna LaPlaca
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Impress Your Most Stylish Friends With a Gift From These Up-and-Coming BrandsThey'll be pleasantly surprised.
By Yusra Siddiqui
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8 Chic Pieces That Would Make the Perfect Winter Capsule WardrobeCold-weather dressing made easy.
By Allyson Payer
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SOS: This Sample Sale Has Every Cool Basic You Could Ever WantStarting at $5.
By Lauren Eggertsen
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Yep, These Are the 7 Trendy Basics Everyone Will Wear Next YearHeard it here first.
By Kristen Nichols
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5 Trend-ish Classics That Will Get the Most Mileage in 2022Versatile and chic picks.
By Bobby Schuessler
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These 21 Accessories Just Hit Nordstrom's Site—You Know What to DoShop, shop, shop.
By Yusra Siddiqui
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The Fashion Set Has Spoken: This Is the Only Jacket Worth BuyingSpoiler: It's fuzzy.
By Jasmine Fox-Suliaman
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I'd Give Up My Dated Basics for These 9 Affordable New OnesThe motivation I needed.
By Allyson Payer
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We Live For Wearable Trends—Here Are 12 That Our Editors Have TestedSpoiler alert: They're good.
By Sierra Mayhew
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We're Over One Month Into Fall, and I Think These 5 Outfits Are My Best YetI really stepped up my game.
By Michaela Bushkin
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We Like Trends That Have Longevity—These New Pieces Have Our Full AttentionDid someone say new arrivals?
By Anna LaPlaca
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I'm a Basics Snob, and This $35 T-Shirt Just Changed the GameYou need both colors.
By Nicole Akhtarzad Eshaghpour
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I Like My Staples Simple With a Hint of Trendiness—I'd Start With These ItemsFresh picks.
By Bobby Schuessler
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These $155 Pants Look Like $1K Leather Pants, and We Have ProofBonus: They're really comfortable.
By Allyson Payer
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I've Tried On a Lot of Fall Clothes Already, and These Are My FavoritesFive items I no longer want to live without.
By Lauren Eggertsen
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Fashion People Are Obsessed With This Silk Scarf, and We're Giving It AwayFor our 15th birthday, all orders from WWW Collection come with a gift.
By Eliza Huber
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The Staples Fashion Girls From New York and L.A. Can't Stop WearingYes, they're that versatile.
By Indya Brown
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I Think These New Items Have the Potential to Become My Wardrobe Go-TosVersatile and chic pieces.
By Bobby Schuessler