29 Summer Shopping Finds You Have to See If Your Motto Is "Fewer But Better"
At the start of this year, I decided to seriously curb my impulsive purchases and actually save up for worthwhile wardrobe investments that will outlast trends and outsmart seasons. It's definitely easier said than done, but this year, I'm setting out to make my closet stronger and last much longer.
I know I'm not the only one feeling this way, either. We're reaching a point in fashion where many of us are experiencing trend fatigue, and while I don't foresee trends ever ceasing to exist, I think the answer to this exhaustion is twofold: narrowing in on a personal style that isn't so easily swayed by fleeting trends and being a pickier shopper—a much pickier shopper. For me, that means I'm focused on building a wardrobe that's timeless and trend agnostic and, most importantly, feels like me.
When it comes to shopping, I'm navigating things with a "fewer but better" mindset, and now that summer's new arrivals are finally hitting the market, I figured I'd share what I'm currently eyeing in case you, too, want to shop like me. With that, here are the 30 best summer investment buys for the season ahead. They're cool, they're classic, and they're designed to last.
Not just any tank, but the one Hailey Bieber, EmRata, and nearly every other celeb wears.
Next: I Shopped at J.Crew With My 54-Year-Old Aunt, and We Both Loved These 35 Items
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
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