Hailey Bieber and EmRata Shop These Basics in Bulk—6 to Know for 2023


(Image credit: Getty Images; Backgrid; @emrata; @haileybieber; @kyliejenner@iamhalsey)

We consider basics to be those wardrobe essentials you really couldn't live without. You know, classic white tops, timeless denim silhouettes, and the like. While we all probably style our favorite staples in a variety of ways (come on—you know you have a go-to white T-shirt), some of the best dressed celebrities of the moment actually have one single source where they shop for their basics in bulk.

With that, we're showcasing the pieces that A-listers like Hailey Bieber, Camila Morrone, and Emily Ratajkowski all have in their closets and tend to reach for on repeat. In other words, we're diving into the cool staples they wear literally all the time and the one designer behind Hollywood's favorite basics label. Here, we're chatting with stylist and Éterne founder Chloé Bartoli about creating her celebrity-adored basics and which new styles are key to know for 2023. Keep scrolling to discover her top picks and shop new basics if you're looking to stock up again.


(Image credit: @chloebartoli)

You worked as a top stylist in Hollywood for years before launching Éterne. What made you want to start the brand? And what did you feel was lacking in the market that you wanted Éterne to fill in for?

I started Éterne because, as a stylist, I couldn't find good-quality basics that fit really well at a good price point. I had a huge collection of vintage items that I loved and would use for styling but realized there was a real need in the market for perfect basics.

What was the first piece you launched the brand with? Now that you've evolved the brand in the last few years, has the current best seller changed?

The first piece I designed was the Baby Tee. It's based on a vintage little boy's tee that I wore with absolutely everything, and I couldn't find anything like it anywhere. It sold out immediately and is still our best seller. We recently launched it in limited-edition colors: Earth, Sand, Olive, and Oat. 

I know you already have such an incredible roster of A-list clients that includes Kaia, Hailey, EmRata, and the list goes on. Tell me about who you consider to be the "Éterne girl." What is it about your approach to clothing that you think resonates so much with them? What are your celeb customers reaching for the most, and how are they styling their Éterne items?

The Éterne girl is someone who appreciates how pieces fit—along with quality and comfort. Those are the most important things I consider when designing. We have a really wide range of customers, which makes me so happy. Women of all ages, sizes, and professions make up our loyal customer base. Our women really know what they want to wear, and they continuously tell me that they wear the brand every day, that it's the foundation of their wardrobes.

Now, Bartoli's top basics to know for 2023:


(Image credit: Getty Images)

On Hailey Bieber: Éterne Francis Sweater ($365)

Crew-Neck Cashmere Sweaters

"The Francis knit is our version of the perfect sweater. It's an all-year-round cashmere—thin and light but also warm and cozy. It's ideal for layering under blazers and coats, and [it's] the perfect staple sweater. I wear mine almost every day."


(Image credit: Backgrid)

On Camila Morrone: Éterne Crop Scoop Neck Tank ($65)

Ribbed Racer-Neck Tanks

"It's versatile, simple, and just a perfect tank."


(Image credit: Backgrid)

On Bieber: Éterne Lounge Boxer Shorts ($75)

Classic Sweat Sets

"This is the sweat set, upgraded. Perfect for around the house or travel, these sets have become a mainstay in our customers' wardrobes since the pandemic."


(Image credit: @hoskelsa)

On Elsa Hosk: Éterne Crop Rib Tank ($65)

Triangle Bras

"Yep, it's the perfect T-shirt bra—supportive but comfortable. [It's] also so simple and chic."


do i do it

♬ QKThr - Aphex Twin

Turtleneck Dresses

"Our turtleneck dress is so flattering and so easy to wear. It's the perfect travel item, can be dressed up or down for day or evening, and always looks elegant."


(Image credit: @iamhalsey)

On Halsey: Éterne Turtleneck Mini Dress ($195)


(Image credit: @emrata)

On Emily Ratajkowski: Éterne Short Sleeve Baby Tee ($70)

Cotton Lounge Sets

"The Baby Tee and Lounge Pants are, by far, our best-selling set. They're super flattering and comfortable, and the pieces look great worn together or separately."


(Image credit: @kyliejenner)

On Kylie Jenner: Éterne Rib Racerback Tank ($70)

Up next: 8 Trendy Basics That Will Become the Foundation of My 2023 Wardrobe

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.