The 2018 Swimwear Starter Pack: Every Cool New Trend to Know



Welcome to the Starter Pack series, a Who What Wear column that dives deep into the seasonal trends everyone's talking about.

Summer, simply put, is a season of happiness. Basking in the sun, swimming in the ocean, and not wearing four layers of clothing at all times cause an unexplainable joy that most welcome with open arms. Speaking of clothing, the only summer item we really care about right now is a swimsuit, and we're here to tell you about every cool summer swimwear trend in existence. Consider this your ultimate swimwear starter pack, filled with the suits both your body and your soul need—basically your one-stop shop for summertime bliss.

To take this festive trend report to the next level, we took the time to really think about what it means to wear a swimsuit. Some people could wear a swimsuit every day of their lives and be content while others would rather wear sweatpants to the beach than be caught dead in a bikini. To both parties, we hear you. So today, instead of grouping your body "type" into a category or shape, we decided to ask our community what parts of their body they like to highlight and what swimsuits they wear to do so. A chorus of voices vouched for low backs and cheeky cuts to show off their butts, halter or strapless tops to accentuate their shoulders and arms, high-cut legs and full one-pieces to bring attention to their legs, high-rise briefs to flatter their waistlines, and triangle tops and deep-V necklines to flaunt their chests.

Following our mini survey, we used their (or should we say your) answers to inform our shopping picks. Hopefully, within each of the eight trends listed ahead, you'll be able to identify a suit you'd be proud to wear all summer long. Because this year, we're not just celebrating the season. We're celebrating your body too.

If you're reading this, you've just completed some major shopping, and for that we applaud you. In case you're a marathon shopper and/or on a budget, keep going and shop the under-$100 swimsuits we absolutely love.