I've Worn This Trend for 17 Years—and It's Still Going Strong

I remember the first time I desperately needed a camo-printed item. It was 2001 and I was a little 13-year-old fashion boy living in Wisconsin. The piece in question was a pair of camouflage pants from Abercrombie & Fitch. I vividly recall falling in love with the trousers, and couldn’t wait to pair with them with my favorite light-blue button-down shirt.
From there, my adoration for the pattern grew and I’ve worn it for the last 17 years as an instant way to add a cool twist to my outfit. (FYI, I’m currently writing this story in an oversize R13 camo jacket.)
While the trend is very reminiscent of the early 2000s, it never fully went away (hence why I’ve continued to wear it). We’ve seen the pattern crop up in the fashion world for seasons in a multitude of iterations.
Currently, the casual motif is holding its own amongst the street style set with a much more polished finish than I remember from the baggy cargos of my youth. Here, I’m talking about tailored camouflage trousers, fitted tees, coats, and more.
To see what I mean, I pulled together a selection of my favorite looks featuring my go-to pattern. Plus, I shopped out the coolest camo pieces you can buy right now that really make a statement. Because really, what’s the point of ever blending in?
This is me during fashion week. As you can see, I wasn't lying about the camo obsession. Pictured is the R13 jacket I've worn for seasons.
Shop a camo jacket:
More tailored camo cargo pants are where it's at this season—definetly more polished than the style I coveted in 2001.
Shop camo pants:
Victoria Beckham is also into the trend. She stepped out this year in a multicolored T-shirt with her skinny jeans.
Shop a camo tee:
Try a long-sleeve camo shirt as an unexpected layering essential with a tee.
Shop a camo shirt:
Camo pants can absolutely be dressed up with a blouse and pointed heels.
Shop camo pants:
And here's another way to elevate camo. Go for a button-down underneath your go-to suit.
Shop a camo top:
Make a statement this season with a camo puffer.
Shop a camo puffer:
It's not just about clothing items. There's a slew of rad camo accessories out there as well.
Shop a camo bag:
A camo jacket can really go with anything—especially an off-duty look with a tee and patent pants.
Shop a camo jacket:
Do I really need to convince you to buy camo pants at this point? Exactly.
Shop camo pants:
Next, check out the one ankle boot style that's in it for the long haul.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
I Just Created 5 Incredibly Chic Summer Outfits From Amazon for Under $190
Cool looks for less.
-
I'm a Shopping Editor—These 31 Under-$50 Amazon Finds Are Giving Main Character Energy
These were really hard not to gatekeep.
-
The Best Amazon Prime Day Fashion Discounts Are Already Starting—15 Chic Pieces for Members Only
Officially beginning July 8.
-
Don't Pack Up Your Sweaters Just Yet—Cool Fashion People Are Repurposing Them in the Chicest Way for Summer
All the outfit inspiration is inside.
-
Amazon Prime Day Is Less Than a Month Away—Shop 29 Top Shoe Deals Ahead of the Frenzy
The chicest Amazon shoe finds.
-
Goodbye, Boring Basics—This Is the Elegant Trend New Yorkers Are Wearing With Tank Tops This Summer
Obsessed.
-
If a NYC Fashion Person Were Scrolling Through Amazon, They'd Buy These 27 Basics
Only the best of the best.
-
3 Aesthetic Pairings to Try If Your Wardrobe's Starting to Feel Stale
Foolproof solutions.