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Merchandising Editor
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I Shop for a Living—These 30 Elevated Fashion, Beauty, and Home Décor Picks From the Amazon Prime Day Sale Have My Attention
Chic, practical, and affordable.
By Jennifer Camp Forbes
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I Spoke With Sofia Richie Grainge About Her New Amazon Line—These 23 Children's Items Are So Cute
If you're looking for chic baby clothes.
By Audry Hiaoui
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I Just Got Back From NYC, and Now, I Want to Order These 7 Trends From Reformation
My cart is very full.
By Allyson Payer
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This One Retailer Is Filled With Summer Staples and Beauty Essentials Under $50
From basics to French pharmacy skincare.
By Audry Hiaoui
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From Head to Toe, This Is the Exact Summer Maxi-Dress Outfit L.A. Girls Are Wearing
The new summer uniform is here.
By Kerane Marcellus
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Fashion People in NYC Are All About These 2 Chic, Timeless Prints RN
Playful prints are in.
By Josephine Hadjiloucas
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Of Course, 2025's Cali Summer Uniform Involves This Timeless Denim Trend
Can you take any guesses?
By Michelle Scanga
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On the Streets of NY, It Girls With Expensive Taste Know to Never Wear Skinny Jeans With This Outfit
Swap in either of these denim styles instead.
By Eliza Huber
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My Most Fashionable Friends Live in NYC—They'll Love These 30 Wildly Chic Zara Finds
Cool new staples.
By Bobby Schuessler
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I Couldn't Help But Notice That L.A.'s Coolest Dressers Always Wear This Shoe Trend With Black Trousers
If you guessed ballet flats, you'd be wrong.
By Eliza Huber