This Attainable Luxury Bag Has TikTok In a Tizzy—6 Outfits I'd Pair It With

When I first interviewed at Who What Wear to be an intern, our now editorial director and editor-at-large, Lauren Eggertsen and Nicole Akhtarzad Eshaghpour had asked me what my favorite brands were at the time. I began to list a few brands all over the high-and-low spectrum and of course, Los Angeles label Staud was one of them. The brand was only a few years old at the time, but since then, it's grown a cult following that includes some of the biggest names in the industry. The love hasn't stopped, and even in 2023, it seems that everyone wants a piece of the cheerful and optimistic aesthetic that Staud is championing. 

In an interview with The New York Times, founder Sarah Staudinger explained that one of the goals of her eponymous label was to create luxury-logo-less handbags for the "cool young" person that couldn't afford ones by Celine, The Row, Loewe, and Bottega Veneta. With my first big paycheck, the brand's Tommy bag was my first designer purchase. I carried it around with accomplishment and joy, reveling in its quality and craftsmanship. And now considering the fact that the very same beaded style has taken up viral status on TikTok, I'd like to think her original mission has been accomplished.

I've seen dozens of videos of users showing their Staud Tommy purchases, showing which patterns they love, and infusing the bag into their everyday wardrobe. While it certainly is a "statement" piece, don't underestimate the bag's wearability. To prove it to you, I put together six looks featuring the viral bag so you could easily visualize it in your own wardrobe. Keep scrolling for more.

Outfit 1:

I'd wear all of Staud's bags every day, but this version of the Tommy is probably the most "neutral" of them all. (And it's Zebra print, so that's saying something.) I like it paired with this comfortable yet chic denim skirt outfit.

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Outfit 2:

Vacation dressing has been heavily on my mind, and this is the exact kind of outfit you should pack for your next trip. While the silhouette of the set is simple, the bold hues mixed with the stripes on the Staud bag make for an epic ensemble. 

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Outfit 3:

Staud launched this Tommy bag for the summer, and I think it just has to be my favorite one yet. Lean into the theme of the bag's design by pairing it with your favorite swimsuit. 

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Outfit 4:

All-black looks don't have to be boring. With the contrast in shape and textures, this outfit still feels visually appealing. Together, everything about this just exudes luxury. 

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Outfit 5:

Let the Tommy bag do its magic by pairing the pink bag with a more pared-back white linen set.

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Outfit 6:

Does it get more dreamy than this? Everyone needs a good white dress for the summer, and I think they look even better when paired with vibrant accessories like this fruit-adorned bag. 

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Next, The Tomato-Girl Aesthetic Is My Summer Vibe—30 Items I'm Buying Thanks to TikTok