I Can't Stop Thinking About These New Brands for Spring

Working as a fashion editor, I find myself in the lucky position to learn about new brands all the time. Whether I’m stepping out for market appointments, meeting designers, or combing through Instagram to find those cool under-the-radar labels, I’m constantly unearthing all things new in the world of fashion—and it’s easily one of the most fun parts of my job. For me, discovery is one of the most exciting things about working in fashion, and lately, a number of brands have caught my eye in a major way. Let’s just say that they’re all I want to wear for spring.

What is it about these rising brands that speaks to me so loudly? For one, it’s just a gut feeling that strikes me whenever I’m instantly drawn to a piece and want to wear it immediately. Yes, my phone is cluttered with screenshots of By Far’s cool, minimalist sandals. And yes, I fell in love with everything from Magda Butrym the moment I stepped inside the designer’s Paris showroom—I swear its rhinestone- and pearl-embellished heels for Fall 2018 made my heart skip a beat.

But more than that, it’s the sense that these brands are doing things a little differently and are offering something special and unique. Accessories brand Susan Alexandra has found its beaded bags on the arms of fashion girls everywhere. Covered in cherry motifs or electric colors, the totes are playful and fun and don’t take themselves too seriously. There’s no doubt in my mind that a modern-day Carrie Bradshaw would be spotted carrying one down the streets of Manhattan. Then there’s L.A.-based label Miaou, which has quickly jumped to the top of every Who What Wear editor’s radar over the last year. With fans like Gigi Hadid, Paloma Elsesser, and Emily Ratajkowski, it’s poised to be huge. But beyond the Instagram-worthy floral bustiers and rope belt pants, the runway shows always include a range of body types, and the brand is embraced by a diverse set of women. Now more than ever, I’m looking for clothes that not only look good but are also attached to a brand I can stand behind.

Tough as it might be to narrow down the brands I’m most excited about for the season ahead, these are the 11 I’ll be adding to my spring wardrobe.