I'm a Shopping Specialist—Add These Under-$100 Items to Your Cart This September
After a sweltering two-week vacation in Italy where I basically lived in the flimsiest of fabrics, I’m now officially ready tuck into the cozy and chic sartorial gems that fall has to offer. There’s nothing quite like the exhilarating and exciting back-to-school feeling that September brings, and the easiest way to get into the fall spirit (aside from your first pumpkin spice latte) is with a few brand-spanking-new fall pieces to invigorate your closet. Whether you're looking to jump on some of fall’s biggest trends or invest in some classic pieces to see you through the new season, I’m rounding up le crème de la crème of fall fashion picks that the market has to offer. And, if you’re like me, you may have blown your budget on a few too many al fresco dinners this summer, all my picks I’m sharing today are under $100. Scroll below to update your closet for the new season without breaking the bank this September.
Never Enough Knits
Not your average sweater! There are major Isabel Marant vibes going on with this turtleneck.
A knit skirt that'll turn heads. Dress it up or down or wear with matching sparkly knit blouse (also $50!).
Just add high-waisted jeans for a cozy fall weekend look.
Back-to-Cool Shoes
Hiking boots and chunky flat soles are trending hard for fall. Get your hands on this cool-meets-comfortable khaki pair.
Everyone on the fashion circuit has been wearing Celine-esque lace-up boots.
Fall Frocks
Layer a tissue thin turtleneck under this cool belted check dress.
The Perfect Finishing Touch
Add a touch of bougie French-girl charm with a silk print scarf (as seen on the Celine fall runway).
Cinch at the waist over dresses, skirts, and blazers this season.
Up next, I found fall's chicest boots for under $150.
Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
Blake Lively, Sofia Richie, and More Stylish Women Know These Jeans Are Better Than Designer
They're $98 but look way pricier.
By Eliza Huber
-
J.Lo Carried a $10K+ Bag With the Anti-Trend Wardrobe Item I Never Spend More Than $100 On
*Never.*
By Eliza Huber
-
I Love a Little Chic Treat—40 Under-$50 Stocking Stuffers I'd Love to Gift (and Receive!)
Everyone wants these finds this year.
By Ana Escalante
-
I'd Buy These 30 Under-$100 Items to Look Trust-Fund Rich During Nordstrom's Cyber Monday Sale
Ready, set, shop.
By Ana Escalante
-
6 Under-$100 Nordstrom Staples NYC Fashion People Are Running to Buy on Black Friday
Ready, set, shop.
By Ana Escalante
-
Brooches, Scarves, and Suede Flats: 23 Under-$75 Fall Items That Will Amp Up Your Jeans
They'll instantly elevate your outfit.
By Ana Escalante
-
These Chic Finds From Amazon's October Prime Day Feel Very 2025—30 I’m Adding to Cart
Most are under $50.
By Jennifer Camp Forbes
-
22 Under-$100 Aritzia Basics I'll Be Wearing With a Trench Coat and Jeans This Fall
Ready, set, shop.
By Ana Escalante