The 4 Summer Dress Trends Selling Out, According to Buyers
We don’t meet too many summer dresses we don’t like. ’Tis the season for breezy silhouettes, pretty (but not cumbersome) details, and tons of outdoor get-togethers—fancy or informal—that call for a festive look. And if you agree, perhaps like us you might be seeking a little direction on how to best shop summer dresses from an inside source. We went to four.
While we have no problem spotting a great piece, we asked a few e-commerce insiders about which styles are most in demand and which we shouldn’t sleep on (aka they’ll probably sell out quicker). And across the board, from mega multibrand retailers like Shopbop and single-label experts in plus-size clothing like Eloquii, we heard all different responses.
Below see what the leaders at four of our favorite summer dress destinations have to say about the trends they can’t keep in stock.
Shopbop
“Floral, floral, and did I mention floral? Dark to light colors, oversize to liberty prints—our customer is loving floral-print dresses this summer in every silhouette.”
— Caroline Maguire, fashion director at Shopbop
Tie-sleeves and sheer details round out this trend-forward piece.Available in sizes S to L.
Eloquii
“This summer is all about the sleeve, and our customers are loving dresses with this unexpected detail. From flared arms and ruffles to puffed styles and kimono sleeves, we can’t give her enough!”
— Julie Carnevale, chief merchant at Eloquii
A summer dress everyone will love.Available in sizes 14 to 28.
Go for a kimono-style dress in the boldest of prints.Available in sizes 14 to 28.
We love the belt on this otherwise billowy silhouette.Available in sizes 14 to 28.
Reformation
“This summer we’re obsessed with linen dresses to keep us cool through hot summer days. Not only is it super comfortable, but it’s also super sustainable. Linen comes from the flax plant and on average uses 75% water than cotton.”
— Yael Aflalo, founder and CEO at Reformation
As summery as your picnic blanket, but so much better.Available in sizes 0 to 12.
Skip white and black altogether for this earthy neutral color.Available in sizes 0 to 12.
Forward by Elyse Walker
“Clients come to FWRD for our curation of exclusive styles from the hottest designers including new and emerging brands. This summer our customers are buying ultra femme, sexy dresses. Hemlines are short, embellishments are loud and details are to be noticed!”
— Rebecca Brewer, buyer at FWRD
Peekaboo in a party dress.Available in sizes 0 to 10.
This dress is delicate and daring in equal measure.Available in sizes EU 36 to EU 44.
Next see our stunning July cover shoot with actress Zoey Deutch.
Who's your style icon?Taylor Tomasi HillWho are your 5 favorite people to follow on Twitter/Instagram? @tamumcpherson @lisasaysgah @therealgracecoddington @everyoutfitonsatc @notmynonni What's the fashion essential you can’t live without? A leather jacket.What's your desert island album? Beyoncé "B'Day." Or pretty much anything Beyoncé.
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