Sephora's Holiday Savings Event Is Here—These Insane Deals Just Made My Week

As someone who practically eats, sleeps, and breathes all things beauty on a 24/7 basis, one would think I'd have major fatigue when it comes to A) stocking up on beauty products for myself or B) buying gifts for my beauty-loving friends and family members. Plot twist: that couldn't be further from the truth. Since it's basically my job to know every brand and product launch like the back of my hand, I love buying and recommending the crème de la crème of what's happening in the beauty market, and, not surprisingly, Sephora is always at the epicenter of the excitement. I shop at Sephora all year round but whenever their annual Holiday Savings Event hits, my shopping fever reaches epic proportions. (Not only is it the best time to purchase and re-stock everything on my own wishlist, but it's also the most strategic time money-wise to finish every last bit of my holiday shopping!) And, hallelujah, it's finally here! 

Today, November 5, marks the official start to your soon-come flurry of beauty savings—if you're a Rouge member, that is! Here are the details: From November 5 to November 15, Rouge Beauty Insiders will get a whopping 20% off their entire shopping haul at checkout. From November 9 to November 15, VIB Beauty Insiders will get 15% off. And from November 11 to November 15, Beauty Insiders will get 10% off. Just use promo code YAYHOLIDAY at checkout, in-store, or online. Oh, and let's not forget that all Beauty Insiders can receive 30% off Sephora Collection products, no promo code needed, from November 5 to November 15. Being the beauty-obsessed human that I am, I got a head start, so I highly recommend scrolling down to see which hair, makeup, skincare, and fragrance gems have me chomping at the bit. Happy shopping!

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.