How Fashion Icon Pia Baroncini Continues to Evolve Her Career


(Image credit: Courtesy)

Welcome to Second Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content officer at Who What Wear, each episode gives you a direct line to women who are game changers in their fields. Subscribe to Second Life on Apple PodcastsSpotify, or anywhere you get your podcasts to stay tuned.

If you follow the fashion industry, chances are you are well-versed in who Pia Baroncini is. She is the creative director behind her namesake clothing line and one of the first lines exclusive to Revolve, LPA. Baroncini instantly stood out in the industry for unapologetically being her authentic self and giving her customers a fresh perspective on style. Throughout the years, she has evolved her career beyond fashion. She is also the host of the podcast Everything Is the Best and, more recently, the co-founder of Baroncini Import & Co.—her very own line of Italian olive oil that celebrates the Italian heritage of both her and her husband, Davide. 


(Image credit: Justin Chung)

Alongside Davide, Pia has major plans for expanding the import business, with hopes to debut a neighborhood Baroncini Bar in Los Angeles. As the ultimate husband-wife duo, they also work together on Ghiaia Cashmere, where Pia holds the position of CMO. From her success in fashion to pivoting into podcasts and now luxury imports, there’s no denying she has mastered the art of creating a lifestyle and sharing it with others. 

Yet, before she began her burgeoning career, Baroncini worked in several other positions within the fashion and production industries. First, she worked as a casting director for Diane Martel, who was responsible for massive music videos of the time for artists such as Miley Cyrus and Nicki Minaj. She then went on to work at New York City PR firm People’s Revolution for Kelly Cutrone—founder and notorious boss of Lauren Conrad and Whitney Port on The Hills and The City—as well as for her partner Robyn Berkley. Then, in 2010, she began her five-year tenure at Reformation, where she grew from public relations to the design director in the brand's early days. 

Listen to the latest episode of Second Life to hear how Baroncini continues to evolve her career, fearlessly delving into new industries while remaining incredibly true to who she is. 

And keep scrolling to shop some of our favorite LPA styles.

Freelance Editor